#ArchinectMeets is a series of interviews with members of the architecture community that use Instagram as a creative medium. With the series, we ask some of Instagram’s architectural photographers, producers and curators about their relationship to the social media platform and how it has affected their practice.
Social media has undeniably affected the way we perceive, interpret and share opinions about architecture today. While we use our own account, @Archinect, as a site for image curation and news content, we wanted to ask fellow Instagram users how they navigated the platform.
We spoke to MOS Architects about their Instagram, @mmmosarchitects. For the New York firm, Instagram is less a tool for self-promotion than a way of killing time in between important moments. Their Instagram, to put it simply, allows them to reveal glimpses into their lives, both in the office and outside of it, as earnestly as an architecture firm can.
How did you develop your Instagram profile in relation to your professional practice?
It just happened, I can’t remember when or how. We opened an Instagram and Twitter account at the same time, and we simply couldn’t think of anything to Tweet.
View this post on Instagram#wip @thesunfair
A post shared by MOS, Meredith, Sample, (@mmmosarchitects) on
Has feedback from Instagram affected the way you design or represent your work?
Not directly, but I feel like we are influenced by and influence other’s work.
View this post on Instagram#houseno14 #wip
A post shared by MOS, Meredith, Sample, (@mmmosarchitects) on
You provide very little text for each post, often only using hashtags such as #wip (Work in Progress) or those specific to your project titles. Do hashtags have special significance for how you represent your firm on social media, as opposed to the theoretical texts you offer elsewhere?
We don’t read Instagram, we just look at it. Practically speaking, we don’t write much because we don’t have much time. Hilary and myself are really the ones behind Instagram. We share the account. We don’t have a press person, and we tend to flip through it while waiting for a bus, waiting to pick up the kids, late at night when everyone’s asleep, etc... The immediate and endless quantity of stuff is what makes the Instagram enjoyable, it’s a distraction, a smorgasbord. When we write we prefer Log or a venue that focuses on writing/reading, preferably a venue that has an editor.
View this post on Instagram#largemodels
A post shared by MOS, Meredith, Sample, (@mmmosarchitects) on
What have you hoped to communicate about your own work through your posts?
I guess we want to communicate that we make things and we enjoy what we do! Again, we aren’t so self-conscious about it. It’s just something we do between other things. It's casual. We don’t think of it as something that is important or integral to our work.
Do you post your work anywhere else online? Is Instagram your social media channel of choice?
Our website, but we don’t look at a lot of social media. Nowadays, we prefer to be unplugged, less overloaded. That said, we can’t help ourselves because love images. We’re constantly looking at things around us.
What are some of your favorite Instagram profiles to follow?
Too many, we like a lot!
View this post on Instagram#wip @miamidesigndistrict
A post shared by MOS, Meredith, Sample, (@mmmosarchitects) on
1 Comment
the real mmmos instagram win
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