#ArchinectMeets is a series of interviews with members of the architecture community that use Instagram as a creative medium. With the series, we ask some of Instagram’s architectural photographers, producers and curators about their relationship to the social media platform and how it has affected their practice.
Social media has undeniably affected the way we perceive, interpret and share opinions about architecture today. While we use our own account, @Archinect, as a site for image curation and news content, we wanted to ask fellow Instagram users how they navigated the platform.
We spoke to Luc Borho (@lucborho), a photographer and art director. Borho has added an ethereal spin to the badlands of SpaceX and the brutalism of his native Paris through his carefully lit photography. His work shows the lives buildings make possible after their construction, in ways their architects or planners might not have imagined.
What is your relationship to architecture?
I’m not an architect myself but my girlfriend is working at LAN Architecture in Paris, so I rub shoulders with many architects. I work in a diverse area of creation and architecture is the one I don’t practice at all, but which amazes me the most. This is because of the social impact it has and the fact it is a piece of art without restrictions: you can touch it, go inside and fully experience it.
How did @lucborho begin?
I used to do analog photos for a long time without really showing them or connect with other photographers. Instagram is breaking the photographic rules and everyone can take a photo with a phone and be part of the game. So it reduces photography’s technical aspect and makes prime the image itself. This has changed my vision of photography and has made me more confident to express myself with it.
What have you hoped to communicate about architecture through your posts?
Somehow buildings are always appropriated by users in a way that goes further of the main purpose of the construction. I like to show this aspect. It can be me finding a perspective that make the building looks like an M.C. Escher drawing, or people having a particular practice in it. So, I guess, I like to present architecture as a place where one can express oneself.
View this post on InstagramAugmented Reality series www.borho.photo
A post shared by Luc Borho (@lucborho) on
Does Instagram (or social media in general) affect the way you produce and display your work?
I discovered some nice communities like @rentalmagazine featuring the kind of work I like to produce. Among these kind of communities, we are all motivating each other and all these photographers are influencing me for sure. I have to admit that Instagram’s way of displaying photos pushed me to shoot most of my photos in vertical 5:4 format as it is the image size that is spread the best on a phone.
Do you post your work anywhere else online? Is Instagram your social media channel of choice?
I have a website where I put my real body of work. It allows to show full series on a bigger screen. They are different ways to consume photography, Instagram is more an aperitif with a photo compilation, and the main course is on the website. On a social aspect, Instagram is definitely my media of choice and I stopped using Flickr or Facebook.
What are some of your favorite Instagram profiles to follow?
I discovered and connected with a lot of talented and nice people through IG. Some that you might not know of are my friends @max_verret and @gregoire_grange, and for more focused on architecture and urbanity, and you should check @erictabuchi, @maximilian_haidacher and @juller_many.
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