San Francisco, CA | New York, NY | London, GB | Tokyo, JP | Honolulu, HI | Singapore, SG
Eight Inc.’s talented design team brings to life "The NEW" New York & Company.
Eight Inc. was tasked by New York & Company to create a transformative customer experience that captures the spirit of the New York & Company experience: making women look great and feel good. Eight Inc. responded by developing a retail concept that allows women everywhere to be part of this aspirational New York fantasy.
The monolithic storefront envelops the customer through a deep threshold zone that signals the immersive world beyond.
The store environment is divided into two distinct zones: “Wear to Work/Casual” and “Special Collections.” Simple white product display wraps the perimeter of the space. Contrasting closets and marketing dividers create rooms for the different “Wear to Work/Casual” collections. These rooms allow the customer to easily navigate the associated products. The clean palette forms a backdrop for New York & Company’s expressive clothing designs.
The central spine of the store is the “Special Collections” zone showcasing on trend and editorial pieces. This area contrasts the perimeter with glamorous and luxurious dark tones where products constantly change to radiate the energy of the fashion zeitgeist.
The focal point of New York & Company’s vision is the Fashion Runway of the customer transformation. Here in the center of the store, the customer is given a unique runway experience with mirrored changing rooms and marquee lighting.
The first 7,350 square foot prototype debuted at the Mall in Columbia in Columbia, Maryland, in September. New York & Company anticipates a roll-out of this new concept in the future.
About New York & Company
New York & Company, Inc. is a leading specialty retailer of women’s fashion apparel and accessories and the modern wear-to-work destination for women, providing perfectly fitting pants and NYC style that is feminine, polished, on-trend and versatile—all at an amazing value. The Company’s proprietary branded New York & Company® merchandise is sold exclusively through its national network of retail stores and eCommerce store at www.nyandcompany.com. As of August 22, 2013, the Company operates 512 retail stores in 43 states. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company’s website: www.nyandcompany.com
About Eight Inc.
Eight Inc makes extraordinary things that change the way people think, feel and do. Eight Inc. designs for some of the most successful and best loved brands and experiences in the world. The company works with global brand giants defining strategies, innovating and designing branded experiences that engage the consumer in relevant, dynamic and meaningful ways. Eight Inc. work crosses traditional disciplines and includes environments, products and communications. This work consistently results in award-winning projects and long-term client relationships such as Apple, Nokia, Citibank and Virgin Atlantic Airways. Eight Inc. has offices in New York, San Francisco, London, Honolulu, Tokyo, Singapore, Hong Kong and Beijing.
More information on Eight Inc. is available on the company website: www.eightinc.com