Jan '13 - Feb '13
[I will write a proper introduction of this blog shorty, but first, a subject that has peaked my interest spurred me to get this down in writing]
Most areas of design bleed into each other, in the movements and -isms, philosophies and collectives. Graphic design, at least lately, have lost some of its connection to the rest of the design realm. I started an education in graphic and multimedia design in 2007, which was, looking back, maybe not the best years in graphic design. Webdesign had just gotten out of it web 2.0 gloss, but design was still all over the place, with vector swooshes, cute characters and a very distinct style to everything.
Now, I stumbled upon a blog post that - granted, is a few years ago, concerning a quote from legendary graphic designer Vignelli, on typefaces, and how there are only twelve worth using
The response from the writer and many of the commentators are of course outraged. Just as widespread are the misconceptions about modernism, and the confusion between modernism and minimalism. It's not about just using helvetica in black, white and red within a strict grid. It's about designing things that will stand the test of time, not be outdated tomorrow and is sustainable.
After Obama was elected president, there came a surge in typographic logos using the gotham typeface. There is even a tumblr for it: http://gothamlogos.tumblr.com – it seemed contemporary at the time, and was washed out to be just as generic as Helvetica in a year.
Now, and I don't know where this has come from, you divide your logo into four (either letters of simple forms) and put them into each block made by an X form. And hey, there is a tumblr for that too
Now, all this seem very cool, very fresh, and very "contemporary" (all things that you might want to be identified with), but what we should take from the ideals of modernism is a sustainable mindset, that it isn't about the latest fad, or beeing "on trend". Certainly not now, when trends change faster and faster. It's not just about the only 12 typefaces, but asking yourself, do you need something else? Do you need something new? Or do you choose new for news sake, loosing sight of following good design principles and form to align with "now"?
By following the trends right now, you are wasting both a good amount of money, time, talent, paper etc. if you find in two years time your brand is generic and outdated – and you have to redesign your whole project.
I will write much more on the general subject of graphic design relating to other design subjects on this blog, for now, I will point you to Vignelli's Canon online here: http://www.vignelli.com/canon.pdf - and say that, at least in my eyes, its not about the fonts, or the grids, or the color – but what you should take away from this is that graphic design, like architecture, should be made to stand the test of time, to be timeless and useful, follow form, function, aesthetics and imagination - but not be a use-and-throw-away trendy quick-consuming thing.
A blog about design and architecture, and the points where they overlap. How they inspire each other, and can inspire each other. Often based around graphic design, but also around architecture, service/interactive design and industrial design