Rebecca McIntyre is an energetic, highly motivated and enthusiastic marketing communications manager with 7+ years' experience coordinating all aspects of the development and production of creative deliverables and business development proposals/pitches for architecture, engineering, design, brand/communications and professional services firms. Strong leader, collegial team player and passionate firm champion who consistently delivers high-impact results through expertise in:
LV Communications, Inc., Marketing Communications Project Manager/Writer
Manage projects, and develop strategic core messaging for a consultancy specializing in serving clients with communications solutions that deliver tangible business value.
• Help clients realize critical business goals though strategic messaging, planning and positioning; branding and research; product/services marketing; reputation management; executive speechwriting; and financial communications
• Ensure consistency of brand and company messaging across multiple media platforms
• Research, write and edit content for a variety of platforms, including digital/social media, sales collateral, case studies, websites, intranets and online newsletters
• Ensure consistency of brand and company messaging across multiple media platforms
• Provided messaging and project management for global marketing effort to grow client's $2.6 billion line of business
• Assisted with the creation of sales tools and integrated campaign materials for a large B2B product portfolio that resulted in a simplified sales story used enterprise-wide and improved consultative selling
• Project managed the successful rebranding of client’s internal communications and sales training materials
• Draft and research executive speeches, talking points, PowerPoint decks and executive book manuscripts for senior leadership
• Contributed to redesign of client's intranet to ensure sales teams have global access to branded collateral
• Implemented brand identity development campaign for a global service provider that strengthened company's position as market leader, grew revenue and increased profitability
Friedman LLP, New York, NY, US, Marketing Communications Coordinator
Developed and executed marketing communications, PR and business development strategy for a 325-person professional services firm. Played a key role in firm-wide revenue growth initiatives.
• Led project teams and supervised production of all deliverables, acting as liaison with graphic artists, ad agencies, printers and other outside vendors; checked and approved creative materials, copy and layout prior to distribution
• Increased revenue by researching, writing, editing and collaborating with partners, principals and internal colleagues to create tailored proposals, RFP responses and presentations in support of new business pursuits
• Developed strategic and creative concept and copy for all campaigns and print/online deliverables: ads, promotional materials, presentations, web/blog/social media, bylined articles, collateral, newsletters, press releases and announcements
• Expanded the reach of multiple practice areas by collaborating with senior management to establish strategic vision and tactical implementation of niche marketing/business development plans
• Managed and maintained firm’s website, social media presence and intranet; drafted communications plan for launch of first corporate blog
• Positioned senior management as thought leaders and industry visionaries and increased firm accolades via implementation of strategies and tactics to include speaking engagements, profiles, OpEds and awards program
• Pioneered firm’s first media relations program: cultivated press relationships; identified expert source/commentary and publicity opportunities; devised and pitched newsworthy story angles; secured interviews and media coverage
• Maintained and updated master project tracking system and calendars; prepared and distributed regular status reports to ensure all project milestones were communicated, supported and delivered to the highest standards
• Planned and coordinated client seminars, conferences, trade shows, sponsorships and other special events
• Improved efficiency and productivity by streamlining processes and restructuring internal operational procedures
• Researched, analyzed and distributed information about clients, prospects and industry trends
• Orchestrated public relations campaign that increased sales, brand image and awareness of new services
• Spearheaded campaign that enhanced visibility, generated viable leads from target market and grew web traffic
• Tracked effectiveness of marketing/business development efforts and recommended sales-generating improvements
• Grew firm by executing strategic plan for niche practice area that expanded global client base, supported entrance into a new market, boosted market share and built firm’s profile
Holabird & Root, Chicago, IL, US, Senior Marketing Coordinator
Managed proposal preparation process and all business development, marketing and PR initiatives for one of Chicago’s premier architecture, engineering, interior design and graphic illustration firms. Advanced through a promotion in less than one year, culminating in oversight of the marketing department.
• Coordinated all aspects of the preparation of proposals and pitches from start to finish, including editing, proofreading and assisting technical staff with content development
• Directed scheduling, production and delivery of all creative campaign materials: wrote original content, coordinated internal teams with external parties and ensured adherence to schedule
• Instituted proposal processes, procedures and methodologies that increased firm’s new business win rate
• Networked with industry contacts, leading to advantageous teaming arrangements in pursuing new work
• Mentored and managed junior staff
• Researched, wrote and oversaw the design and production of marketing/promotional collateral, presentation/conference materials, industry award submissions, articles and press releases
• Maximized brand exposure and raised industry profile by securing media coverage via proactive outreach and PR initiatives
• Completed a branding campaign that facilitated the acquisition of the largest commission in firm’s history
• Conducted market research, and collaborated closely with principals and design leadership on marketing/business development strategy
• Tracked RFPs, projects and other business development opportunities
• Coached teams to prepare for interviews; developed leave-behinds and supporting materials in collaboration with design team
• Maintained firm’s website and online properties, with ongoing updates via CMS; managed CRM database
LV Communications, Inc., St. Louis, MO, Editor, Writer and Researcher
Worked directly with president of a communications consultancy on client engagements, offering expertise in marketing strategy development, brand campaign execution, project management and strategic messaging/positioning.
Woman of Promise Distinction Award, Other
