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Ghizlaine Mallek

Ghizlaine Mallek

New York, NY, US

 
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About 

Ghizlaine is a multi-disciplinary designer and artist with a background in marketing and business operations.

She is currently freelancing in Washington DC, providing residential and commercial interior design, and digital marketing services to businesses.

Ghizlaine is most interested in how interiors can impact mental and physical health. Her thesis explored Trauma-Informed Design principles and applied them to propose emotionally safe spaces within a New York City refugee shelter. 

Employment 

Freelance, Remote, Digital Marketing Consultant + Content Creator

+ Consults business owners on marketing best practices, branding strategy, and business development efforts, including writing and designing proposals, presentations, and collateral
+ Owns content creation and distribution across email, social, SMS and direct mail channels, increasing engagement by 74%
+ Photography, video production, copywriting, graphic design
+ Manages ad spend + promotional campaigns

Jan 2023 - current
 

Freelance, Washington, DC + New York City, Architectural Drafter + Design Support

+ Collaborate with architects and interior designers to produce elevation, section, plan perspective drawings, and 3D renders complete with furniture, fixture and equipment (FF&E), architectural/interior finishes, lighting, art signage, color and materials to carryout design intent
+ Manage onsite installations, coordinating with clients, vendors, and contractors

Apr 2022 - current
 

Freelance, Washington, DC, US, Interior Designer

+ Prepare design proposals, quotes and estimates for project scope based on consultations with prospects, securing 90% as clients
+ Source and coordinate with contractors on client behalf, supervising installations
+ Manage project schedule, budget and ordering, acted as point person for managing client expectations and addressing questions

Jun 2021 - current
 

ExecVision, Washington, DC, US, Director of Customer Success

+ Oversaw and mentored team responsible for $3.5+ million ARR
+ Lead monthly product webinar for 4,000+ end users
+ Designed customer journey, from implementation to renewals: onboarding process, training, QBR structure, email templates, pitch decks, feature/best practice content
+ Reduced average implementation time by 75%
+ Increased recurring revenue by $700K+ annually
+ License utilization increased by 38%+ over tenure

Feb 2016 - Sep 2019
 

Education 

Parsons School of Design, New York, NY, US, Masters, Interior Design

This comprehensive course of study focuses on the creative, technical, and theoretical aspects of interior design, preparing graduates to excel in various professional roles within the industry.

The curriculum covers a broad range of subjects, including design theory, spatial planning, color theory, materials and finishes, lighting design, furniture design, sustainable design practices, and building codes and regulations.

Aug 2020 - May 2022
 

Cornell University, Project Management Certification

This comprehensive certification covers the fundamental principles, methodologies, and best practices of project management, enabling participants to become proficient project managers capable of leading successful initiatives.

The curriculum includes core topics such as project initiation, scope definition, schedule development, resource allocation, risk management, budgeting, quality control, and stakeholder communication. Participants gain a deep understanding of the project lifecycle and learn how to apply industry-standard methodologies, such as Agile or Waterfall, to meet project objectives within specified constraints.

Jan 2022 - Apr 2022
 

Parsons School of Design, Healthy Materials Certification

This certification program delves into a comprehensive examination of the profound influence of building materials on human health, encompassing a multifaceted exploration of various factors such as material supply chains, environmental considerations, and sustainable practices. By undertaking this certification, individuals gain valuable insights into the potential hazards and risks associated with certain building materials, enabling them to make informed decisions that prioritize the well-being and safety of occupants.

The program places a strong emphasis on identifying and evaluating healthful alternatives to conventional building materials. Participants are exposed to a diverse range of sustainable options, innovative technologies, and emerging trends that can significantly enhance the overall health and wellness aspects of design projects.

Aug 2020 - May 2021
 

Northwestern University, Social Media Marketing Specialization

This specialized course of study focuses on harnessing the power of social media platforms to strategically promote brands, engage with target audiences, and drive business results aligned with organizational objectives.

The curriculum covers a wide range of topics related to digital marketing, including social media strategy development, content creation, community management, advertising campaigns, analytics, and monitoring.

Dec 2015 - Jun 2016
 

James Madison University, Bachelors, Marketing, Business Administration

This interdisciplinary course of study combines essential business knowledge with practical marketing skills to provide students with a solid foundation in both business management principles and marketing strategies.

The curriculum includes finance, accounting, economics, organizational behavior, human resources, operations management, and business law. These courses equip students with a fundamental understanding of business principles, enabling them to make informed decisions, analyze market trends, and manage resources effectively.

Aug 2009 - May 2013
 

Awards 

T.J. Masterson Ethics Competition, 2nd Place

Participation includes a personal statement and an analysis of a case study that examines an ethical dilemma, defined as a situation or decision in which someone benefits in some way and someone else is harmed, or in which someone's rights are exercised and someone else's rights are denied. The case analysis identifies key issues of fact and provides a clear statement of the ethical dilemma. It sets forth a strategy for resolving the dilemma.

2012
 

Areas of Specialization 

Skills