The challenge of this project is to design a 1000-sq. -ft. retail environment that represents Godiva’s image. The design concept of the new iconic store, “DELICACY,” is consistent with the image of Godiva, which has its remarkable image, elegant, European shell-molded designs an-d beautiful packaging. At the same time, Godiva takes good care of every chocolate making procedure. Those have made its products be delicately represented to the consumers. The concept is utilized in the entire design of the boutique. The customers would feel the interior delicate and precious, same as what they think of the Godiva’s chocolates.

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Diamond is always created as gift which are precious, luxury, and it gives people happiness. That is something connects with the origin of Godiva and its chocolates. The idea of diamond is applied into the design of display and decorating units. The accent of delicacy is deduced from the details of the interior, from the crystal curtain partition to the seasonal display case.