Rajeunir Black Caviar is an interior retail store for a start-up luxury dermatological products company that had a successful online business and wanted to expand to brick-and-mortar locations. For their Palm Desert store, the client sought to develop their brand identity of their 1,000 sf. store through a unique environment by creating individualized spaces carved out of the walls for each customer to try the products.

The challenge was to create a sense of intimacy and a little mystery in the relatively small sales area. The sales area is defined by a smooth, continuous surface that, when cut into, reveals that the surface has depth and a series of golden objects that begin to emerge. This is achieved in a band of white horizontal layers that follow the continuous curve of the wall and ceiling. The horizontal layers are cut with large volumes for both the personal demonstration spaces and smaller voids for product display. The white horizontals are interlaced with gold layers and stacked in a white - gold repeating pattern, which creates a small space between each white layer and gold layer respectively.

The project is managed through a subtle use of technology where design defined through a parametric interaction between the three sets of components, consisting of the main surface, the voids, and the embedded gold objects. The behavior between each pairing of sets of objects is defined with unique rules of engagement. The modification of any set of objects generates a new combined entity, allowing for a family of differentiated iterations to be created. This allowed the design team to explore different levels of depth and location for the personalized demonstration areas within the relatively small sales area. Once the final design was determined, the digital files were directly sent to the fabricator for CNC cutting. The fabrication system operates on an established method of stacking plywood, but this deployment intersperses of gold and white layers to generate visual effects of objects emerging and receding within each other. The mysterious gold objects are only revealed when the white horizontal field is cut into, suggesting that there is more hiding within the depth of the walls than is first seen.