Wilton Arellano

Wilton Arellano

Bayville, NJ, US



I am a marketing and communications specialist for the construction industry and social good space. I maximize your relationships with creative marketing and deepen your insight with rigorous research. If your marketing team has a need for creativity and insight then contact me.



UniPro, New York, NY, US, Volunteer Staff - Marketing & Communications

◦ Marketing support for UniPro community building and activism, and collaboration events with local NYC organizations.
◦ Responsibilities include creation of marketing collateral, community management, and online marketing planning.

Feb 2012 - current

Sika Corp., Lyndhurst, NJ, US, Research Intern

◦ Responsible for collection and editing of sales contact data for the implementation of new CRM system.
◦ Manage changes to website structure and database of technical data sheets and marketing collateral.
◦ Collected and analyzed regional sales data through market sizing model to gain insights into regional opportunities.

Jan 2012 - current

Hycrete, Inc., Carlstadt, NJ, US, Business Development & Marketing Intern

◦ Designed and edited marketing literature to achieve recommended positioning strategy such as sales sheets and slides.
◦ Researched market opportunities and developed market size estimates and presented findings to management team.
◦ Participated in lab testing for competitive product analysis. Compiled results and presented findings to VP of R&D.

Jan 2012 - current

Lux Research Inc., New York, NY, US, Research Intern

◦ Worked with local and international analysts on market and policy reports covering solar markets and efficient building policy.
◦ Identified and corresponded with relevant thought leaders and policy makers internationally for survey interviews.
◦ Collected solar capacity and solar energy subsidy data used to update proprietary solar demand forecaster model.

Feb 2012 - May 2012

New Jersey Institute of Technology (NJIT), Newark, NJ, US, Resident Assistant

◦ Assessed and responded to the needs of 40+ residents. Provide advising on personal, academic, and career concerns.
◦ Created, planned, and implemented educational, community service, leadership, social, and recreational programs.
◦ Managed various admin duties including maintenance requests, incident and environmental reports, and room transfers.

Aug 2011 - May 2012

New Jersey Institute of Technology (NJIT), Newark, NJ, US, Program Assistant

◦ Wrote press release articles, scripted and narrated promotional video for conventions, and designed program newsletters.
◦ Spoke as a representative at program awareness events for high school visitations, open houses, and information sessions.

Feb 2011 - May 2011

New York City Department of Educaiton, New York, NY, US, Americops Vista - Outreach Intern

◦ Evaluated awareness needs for lower-performing food distribution sites associated with the NYC Summer School Food Program.
◦ Identified and connected with key educational organizations, public service offices, and public spaces with which to build awareness.
◦ Outreach efforts and new mobile meal program launch led to a 15% increase in meal output from previous summer.

Jun 2010 - Aug 2010


University of Georgia, Principles of Marketing Research

Oct 2012 - current

School of Visual Arts (SVA), Integrated Digital Advertising Campaigns

Sep 2012 - current

New Jersey Institute of Technology (NJIT), Newark, NJ, US, Bachelors, Concrete Industry Management

Sep 2007 - May 2012