see all...Viewing 3 out of 6 projects
Wang Zheng is a graphic designer based in New York. He received his B.F.A. and M.F.A. in Communication Design from Parsons School of Design and Pratt Institute, respectively. His projects range from book design and production, website & interaction design, advertising design and user experience design.
Paniz NY, New York, NY, US, Designer
Designed and executed comprehensive branding and marketing solutions, including social media campaigns and online/outdoor advertisements, revitalizing the company’s market presence in a competitive industry. Conducted photo shoots, edited, and systematically archived over 400 ready-to- wear products, enhancing product presentation and accessibility. Organized and upgraded internal project archives and workflow systems by implementing online workspaces, websites, and cloud drives, increasing team efficiency and collaboration.
China Fortune LLC, New York, NY, US, Associate Designer
Designed packaging for both luxury and budget product lines for the 2021 winter season, resulting in over 60,000 orders for Tuesday Morning®.
Conducted thorough market research to understand client requirements and preferences, creating visual packages for bathroom curtains that were selected by Target®’s fall bathroom selection.
CO OP Brand Co., New York, NY, US, Graphic Designer
Developed the visual framework for a Navigate’s website from scratch, incorporating user research to optimize interaction experience across desktop and mobile platforms.
Constructed the e-commerce interface, achieving a balance between functionality and user experience, contributing to the startup's successful market entry.
Guangfu Design Studio, Beijing, CN, Assistant Designer
Led the branding identity design for the Chinese New Year Gala at Shenzhen TV station, achieving high-profile client acceptance.
Designed the environmental and experiential layout for "Art for a New China,” celebrating the 100th anniversary of Professor Zhou Lingzhao's birth, in collaboration with CAFA, China Artists Association and National Art Museum of China.
Developed design materials for the TDC 2020 competition, showcasing creativity and innovation.
MindSight Lab, New York, NY, US, Campaign Designer
Collaborated with the team to develop a comprehensive visual system for an art exhibition, including concept videos, social media content, and logo/museum booklets.
Directed the production of a concept video for pre-exhibition promotion, enhancing audience engagement by highlighting various artists' stories within a unified motif.
Designed social media advertisement strategies and presentation slides, driving over 400 visitors on the first day and more than 1,700 visitors overall.
Pratt Institute, New York, NY, US, Masters, Communication Design
Building on my design foundation, I advanced my studies with a Master’s degree in Communication Design from Pratt Institute, graduating with the honor of distinction. My graduate work at Pratt deepened my expertise in strategic visual communication, user-centered design, and conceptual development, further honing my ability to create impactful design solutions. This experience reinforced my commitment to excellence and equipped me with advanced skills to tackle complex design challenges with a thoughtful, innovative approach.
Parsons School of Design, New York, NY, US, Bachelors, Communication Design
I pursued my studies in Communication Design at Parsons School of Design, where I was honored to receive a scholarship for my academic and creative achievements. My coursework focused on developing a strong foundation in visual storytelling, typography, branding, and interactive design, equipping me with the skills to communicate effectively across various media and platforms. My time at Parsons allowed me to refine my design approach and fostered a commitment to innovation and creativity in all aspects of communication design.
