Tata Motors Global Delivery Center(GDC)’s new facility in Pune at the ICC Devi Gaurav Technology Park.

Tata Motors Limited is India’s largest automobile company GDC has been set up to streamline business processes and achieve cost optimization goals through conceptulization and deployment of shared services strategies for Tata Motor Group. With an objective to scale up its operations across multiple locations and timezones in 12-15 months, this state-of the art facility, has been built, spreading across 50,000 sq. ft. to capitalize on Pune’s rich pool of ITES and automobile industry talent.

Tata motors was rebranded to create a cool identity Our challenge to interpret this ‘cool’ identify in to the physical environment. We started with identifying visuals that are identified with the ‘COOL’

The inside led us to vibrant color pallet that became the basis for the scheme of plan
This ‘COOL’ theme was merged with the gears as the ionic element representing the Nature of business of Tata Motors.