Project Title: Gradient Shop
Client: 
Date: June 2021
Area: 200 m²
Location: Tehran, Iran
Main Architect: Soroosh Roghanian, Elahe Mousavi
Design Team: Elahe Mousavi, Leila Asadbeygi, Elahe Roshandel, Nima Mirzaei, Hoda Emtiaz
Construction: Shabahang Architecture Office, Ali Zeynivand
Photographer: 
Graphic Designer: Nadia Kazemi

Designing a commercial building is based on visual connection with audiences. In this project the main question was if the main façade that present the whole shop at the first sight, should has the most openings and inside views or by controlling and limiting the sight aiming to have more emphasis on inner spaces we can get the most use.

We started redesigning the project as an answer to this question. We were inspired by movements of fabric and the shapes it makes against wind . A curved pattern that is shown in the outer mass wall and the gradient colorful elements of the ceiling. In the process of controlling the sight we used a glass panel at the top of the mass wall so that the audience will see the curved panels of the ceiling surrounded by lights.