Proposed renovation for a Community Theatre in San Diego, California. 

The challenge was to boost the organization’s visibility and accessibility by creating a stronger connection between the building and surrounding business district. The existing facade had a dark, defensive presence with small openings. To reinvent its image, we lightened the color, removed windows at the terrace level and added a large sliding door as the grand welcoming gesture to the community.

A built-in planter was demolished and stairs were widened to maximize pedestrian access to the multi-functional terrace. Strong graphics on an interior video wall draws the eye into an enlarged lobby that doubles as a gallery for local artists. At night, live stage performances are projected on the exterior screen to give a voyeuristic glimpse of what's happening inside.