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Axonometric - View Designed By: StudioX
Axonometric - View
Designed By: StudioX
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Aindhri

The boutique, envisioned for a small yet dynamic company, is designed as a versatile space capable of evolving with changing seasonal collections. It seamlessly blends modern spatial aesthetics with traditional Indian craftsmanship, creating an immersive experience that bridges rich cultural legacies with contemporary sensibilities.

The layout is anchored by a series of concentric circles radiating from each column, ingeniously addressing the irregular placement of columns throughout the space. This design strategy ensures an organic flow, guiding visitors naturally from one display to the next. The circular arrangement not only unifies the space but also encourages effortless exploration, offering visitors fresh perspectives as they navigate the boutique.

This circular motif extends to the flooring, providing subtle visual cues that intuitively direct movement without overshadowing the displays. The design's simplicity ensures that the artisanal focus remains at the forefront. An adaptable wall paneling system, inspired by traditional Indian arts and patterns like Kalamkari, adds layers of depth and character while allowing seamless seasonal or thematic transitions.

A standout feature of the boutique is the innovative EPS wall. Constructed from thick polystyrene sheets reinforced with an iron net, this wall system is fast and easy to erect in any shape and can be bent as required. Once erected with supports, it is plastered like a regular brick wall, blending seamlessly with the rest of the design. However, challenges arose when hangers were installed to display lehengas, which weigh up to 10 kilograms each, with up to 10-15 pieces on a single display. The concentrated load at the hanger points demanded additional structural strength. To address this, the polystyrene wall was melted at specific heights using a heat gun, and the cavities were filled with concrete to create a robust concrete lintel. This solution provided the necessary support to handle the heavy weight, ensuring the displays were both functional and visually appealing.

Lighting plays a pivotal role in shaping the boutique's ambiance. A thoughtful combination of ambient illumination from chandeliers and focused spotlighting strikes a harmonious balance. This layered lighting approach enhances the visitor experience by drawing attention to individual displays while maintaining a cohesive and inviting atmosphere.

Every element in the boutique—from its adaptable layout to the curated lighting, furniture, and decor—has been meticulously selected and crafted to create a welcoming and immersive environment. This careful curation highlights the inherent beauty of the space while fostering a harmonious blend of tradition and modernity.

 
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Status: Built
Location: Hyderabad, IN
Firm Role: Design & Execution of the whole project
Additional Credits: Principal Architect(s): Ar.Rishith Tuti, Ar.Nithish Kola

Team Design Credits: Sharon Mathew

Photograph Courtesy:
Instagram Tag – @vivekeadara
Website Link – https://www.vivekeadara.com/

 
Floorplan Designed By: StudioX
Floorplan
Designed By: StudioX
Detail Designed By: StudioX
Detail
Designed By: StudioX
Aindhri: Entrance Display Wall Designed By: StudioX Photograph Courtesy: Vivek Edara
Aindhri: Entrance Display Wall
Designed By: StudioX
Photograph Courtesy: Vivek Edara
Aindhri: Display mirror near trial room Designed By: StudioX Photograph Courtesy: Vivek Edara
Aindhri: Display mirror near trial room
Designed By: StudioX
Photograph Courtesy: Vivek Edara
Aindhri: Entrance View Designed By: StudioX Photograph Courtesy: Vivek Edara
Aindhri: Entrance View
Designed By: StudioX
Photograph Courtesy: Vivek Edara
Aindhri: Play of curved wall volumes Designed By: StudioX Photograph Courtesy: Vivek Edara
Aindhri: Play of curved wall volumes
Designed By: StudioX
Photograph Courtesy: Vivek Edara
Aindhri: Reception and Waiting Area Designed By: StudioX Photograph Courtesy: Vivek Edara
Aindhri: Reception and Waiting Area
Designed By: StudioX
Photograph Courtesy: Vivek Edara