The Genesis Open is among the most respected golf tournaments on the PGA TOUR. 20 of the top 30 players in the FedEx Cup standings returned to historic Riviera Country Club for the 2017 Genesis Open. Nestled amid the rolling hills of thePacific Palisades just off Sunset Boulevard, the Genesis Open attracts the best professional golfers in the world.

For the 2017 event, Genesis took over the title sponsorship from Hyundai. This required a complete rebranding of the event which included new architecture and hospitalityelements, vehicle displays, and on course branding. New elements included an on course pavillions, sky box hospitality, feature vehicle displays and on course branding.