Founded in 2010, Birchbox is a high-profile, disruptive technology company that pioneered the “discovery commerce” concept through monthly subscription boxes of cosmetics and lifestyle products.

In 2014, they experienced explosive growth and sought to double their staff employees by expanding their NYC offices. They selected Soluri Architecture (SA) over 6 other firms to design this 24,000 sq. ft. expansion of their existing offices

The project features two diamond-shaped conference rooms located at ⅓ increments, intended to break up the large space while maintaining the overall openness. This would help structure and define the space while also dampening the acoustical reverberations. The lateral end of these diamonds were trimmed to provide breakout space with whiteboards, and at one location they supported a fun informal meeting/lounge area where two swings were hung. The smaller conference rooms, phone booths, and more informal meeting areas were arrayed along the far wall, allowing natural light to penetrate as deeply into the office as possible. This row of conference rooms are broken up by two informal meeting areas that have an outward facing lounge nook with couches, and a semi-private inward facing meeting area intended for brainstorming and other less formal uses.