Sinan Ucer is a conceptual thinker who oversees all different angles of any creative projects from conception to completion. He added value his designs and concepts by bringing shopper insights to life combine them with deep understanding of retailer insights. Sinan Ucer has spent the past 15 years lending his talents and passion to some of the most well know brand including L’oreal, Maybelline, Polo Ralph Lauren, Nautica, Calvin Klein, Giorgia Armani, Revlon, Dove, Nexxus, Pfizer, Cadbury Addams, Coca Cola. His background in conceptual art, and visual communication gives him a unique lens through which to ideate and develop compelling brand narratives, fostering an enriched, emotional connection with the audience and translating into measured business results. With a specialized expertise in digital design, he enjoys the challenge of creating elegant interfaces, intuitive interaction and streamlined architecture.
Johnson & Johnson. USA, New York, NY, US, Consultant Senior Retail Director
Designed and created retail store environments ( over the counter merchandising units, floor merchandisers, gondolas, cosmetic wall design, store fixtures, retail store aisle layout and store in store design )
• Responsible for Computer Visualization and animations for client presentations
• Responsible for project success from initial design through production.
• Worked directly with project managers and estimators for pricing and oversaw budget management
for projects
• Provided art direction, video editing support, design and production of all artwork from concept to
creation.
MC-2, Chestnut Ridge, NY , Senior Exhit and Event Deigner
• Developed and Managed cutting edge tradeshow booths, stage sets and corporate events.
• Required to develop highly creative concepts from concept sketches, through to computer rendered images, 3D animations, video editing, graphic design development and finally full working drawings.
Liaising with the appointed contractors to ensure the project went through smoothly, to the correct specifications and remained true to the original concept.
Clients: Dupont, Victorinox, Canon, Samsung, Vuse, Verizon, Alcatel Lucent, Hershey, Loreal, Bloomberg
Ismael Leyva Architects, New York, NY, Marketing Creative Director
Developed and Managed all marketing projects including brochures, proposals, collateral materials, magazine adds, photo shoots, firm web-site and multimedia client presentations, 3D rendering / animations, video editing.
• Raised the quality of architectural renderings within visualization department by mentoring and inspiring visualization department staff
• Ensured consistency in the visual design and tone of voice for all marketing communications through hands-on involvement as well as Art Direction.
• Initiated and implemented in-house custom printing solution achieving a % 60, reduction of firm
brochure cost.
N.Y.I.T, New York city campus, Masters, Communication Art
Advance Computer Graphics using Unix / Dos system. Animation training. Adobe Creative Suit training.
Post Production Training, Studio Training.
University of MimarSinan, Istanbul Campus, Bachelors, Industrial Design
Industrial Design Degree .
