.Consume Material Goods.
Within contemporary society, infatuation with material possessions has lead to a lifestyle controlled by the impulsive pursuit of novelty and excitement through the consumption of material goods.  In a consumer culture dependent on media and advertising, these material goods have become a measurement of our subjective well-being as well as a replacement for many experiential aspects of our lives.  This cycle of consumption continues to progressively dominate our lives to such an extreme point that buying the ‘latest and greatest’ no longer adds satisfaction to our lives and we begin to question the purpose of our existence. 

.Consume Experience.
Because the act of consuming is an inherent human trait, we turn to the consumption of experience to reclaim the experiential aspect of our lives lost in our previous obsession with the material.  Instead of continuing the endless cycle of material consumption, experience is now the object to be consumed, opening us up to a lifestyle of adventure that is no longer defined by the “stuff” we buy. 

Camp URBAN
The proposed Camp Urban is driven by existential experience, embracing the various levels of adventure associated with the tradition of camping; from the RV tourist to the mountaineer extremist.  In its form and materiality, Camp Urban celebrates the city as the natural human habitat in recognition that the vast majority of our planet’s population is, and is projected to be increasingly so, living in urbanity.  Camp urban Chicago would be the first in a global network of these metropolitan destinations, offering a weekend excursion to the 40 hour/week worker or a temporary residence to the urban nomad.