I am an aficionado of architecture, art, design, and fashion in no particular order.
My profession is strategic marketing with extensive experience building brands and identities within the Creative Industries and Built Environment across Australia, North America, China and MENA.
I have been fortunate to collaborate with some of the worlds most successful and creative individuals and organizations in the areas of brand management, strategic marketing, public relations and digital media including; LEESER, ESI, QANTAS, AECOM, HOK, HASSELL, URBAN ART PROJECTS and globally recognized visual artists such as Leo Villareal, Ned Kahn, Fiona Foley, Jennifer Marchant and Carsten Holler.
I have developed an extensive list of International media relationships with titles such as Wallpaper*, Monocle, Architectural Record, Vogue Living, Icon, Mark, InDesign and Surface. As a brand ambassador I have also featured in pieces for BRW, Artlink and Autodesk and spoken at events such as Pecha Kucha, gallery exhibition openings and Government export seminars alongside some of Australia's most celebrated architects, artists and designers.
I was born in Brisbane, Australia and currently reside in Nolita, New York City.
HWKN, New York, NY, US, Brand Director
In my current role I oversee all projects and initiatives that incorporate the HWKN Brand including marketing, internally and externally communications and potential project collaborations.
HWKN (Hollwich Kushner) is a full service architecture firm located in the heart of New York City. The studio creates a diverse range of projects spanning the worlds of culture, branding, and development from retail spaces, pop-up installations and hotel developments to large-scale residential and commercial projects.
Projects include Journal Squared, University of Pennsylvania Innovation Center, the Normal earphone experience, the Fire Island Pines Pavilion, Mini Rooftop, and the winning entry at the MoMA PS1 Young Architects Program, called Wendy.
LEESER ARCHITECTURE, Brooklyn, NY, US, Marketing & Business Development Director
As Marketing & Business Development Director for LEESER I connected with current and potential partners to lead LEESER’s international business development activities.
I also oversaw the management of all LEESER brand and marketing initiatives to ensure efforts in both business development and marketing complement one another.
ESI Design, New York, NY, US, Marketing Manager
As Marketing Manager for ESI Design I collaborate with senior management to strategically execute the organizations global Marketing & Communications initiatives, ensuring ESI's brand voice remains vocal and on message.
I also support ESI's business development efforts actively seeking new opportunities as well as developing proposals, RFP's, RFQ's and tenders.
Urban Art Projects, Brisbane, AU, Group Marketing Manager
As Marketing Manager for UAP I oversaw the management of the UAP brand and contributed to the development of the UAP strategic marketing initiatives across multiple regions including Australia, China, MENA & North America, supporting Business Development efforts in each region.
My role included liaising with International Architecture and Landscape Architecture firms such as AECOM, HOK & HASSELL, State & Local Governments and globally recognized visual artists including Leo Villareal, Ned Kahn, Janet Echelman & Carsten Höller.
I was the single point of contact for local and international media and led all digital communications including the UAP website, UAP blog, social media outlets and targeted email campaigns globally.
Decoder Advertising, Brisbane, AU, Communications Manager
Client communications manager for over 10 major Australian brands.
Roles included;
Client Service
Business Development
Development & Management of Client Brand Identities
Strategic Media Planning
Event Management
Print Production Management
Cost Tracking & Account Reconciliation
Fresh Creative, Brisbane, AU, Account Manager
Client Account Manager for numerous Australian brands across a broad range of industries.
Roles included;
Client Service
Business Development
Development & Management of Client Brand Identities
Strategic Media Planning
Print Production Management
Cost Tracking & Account Reconciliation
Bydots Pty Ltd, Brisbane, AU, Account Executive
Agency representative managing clients digital solutions including;
Online Marketing Strategies
Digital Design
Search Engine Optimisation
Email Campaign Management
Measurement of Analytics Data
Australian Marketing Institute, Brisbane, AU, Strategic Marketing
Advertising Federation of Australia, Brisbane, AU, Account Management
Brisbane Grammar School, Brisbane, AU, High School, High School Dip.
