I am a UX Design innovation leader, with over a decade of expertise in guiding teams through discovery and design for diverse products across various industries. I am a dedicated partner to product and technology teams and I take pride in nurturing creativity as a mentor to junior designers, emphasizing a friendly and supportive atmosphere.
FM Global (Contract), Johnston, RI, Principal UX Designer
• Created a new interface to efficiently manage building, contents, and stock and supply values and loss expectancies for field engineers, successfully eliminating a longstanding bottleneck for engineers and alleviating friction points with clients. This transformative initiative resulted in significantly improved operational efficiency
• Collaborated with leadership to restructure the design process, streamlining our work, and speeding our time to delivery while also increasing transparency to our stakeholders.
Seven Bridges Genomics/Velsera, Charlestown, MA, US, Principal UX Designer
• Led all UX discovery activities for the Data Insights function. Collaborated with the Principal Product Manager to articulate and refine a mission and objectives rooted in customer needs and client use cases. Conducted user interviews, documented and presented findings in an accessible manner to a diverse, international team
• Collaborated with the VP of Design to implement better design planning practices to evolve the design team from a reactive to a proactive stance to more effectively partner with product teams
• Mentored and reviewed work of junior designers across product lines to elevate and codify good practices, and to ensure consistent work product
Aetna Digital/CVS Health, Burlington MA, Advanced UX Designer/Sr Manager UX Designer
Chronic Condition Management Applications
• Guided and empowered a multidisciplinary team of 9 in creating native mobile and web-based apps tailored for the effective management of chronic diseases. My team launched two applications focused on chronic kidney disease and diabetes, with comprehensive consideration of all co-morbidities, addressing the unique needs of each patient in just under two years.
• Worked with stakeholders to define the project scope and roadmap
• Conducted stakeholder workshops, lightning talks, and user interviews
• Devised a system of cascading design sprints to quickly validate features
• Led IA explorations for both apps and for their eventual merger into an adaptive platform to aid the patient in managing their unique conditions
• Led discussions with architecture to establish MVP definitions and plan for followup work
CIAM/Enterprise Standardization
• Guided a multidisciplinary team of four in standardizing authentication at the enterprise level–solving an issue in 3 months which had plagued the company for years.
Health Cloud Design and Development
• Built trust for design as a partner to product development and ultimately won a creativity award for a project mapping and documenting user flows through the proposed Unified Data Fabric to understand friction points and to create a UI that would solve for the user needs of both developers and data scientists.
AIR Worldwide, Boston, MA, US, Information Architect
• Redesigned the entire information architecture and user experience for Touchstone, the industry leading catastrophe analytics platform
• Collaborated with product managers, developers and business leads to create novel products to address new market opportunities
• Led design and development for “Enterprise Solutions”, a next generation exposure management and underwriting tool
• Mentored and reviewed junior designers’ work
Collaborative Consulting, Burlington, MA, US, Principal UX Architect
• Led a ground-up redesign for PERAC, the Massachusetts public sector retirement board regulatory body. Additional work included projects for MBTA, Tableau and others.
• Led, mentored, and reviewed work of associate team members – ultimately responsible for the quality of client deliverables
Oracle Corportation, Cambridge, MA, US, Senior UX Designer - Endeca, Oracle Big Data Discovery
• As part of a 4 person UX team, designed a revolutionary tool for Big Data Curation and Analysis
• Spearheaded a redesign effort aimed at turning a portal based application into a modern, responsive app optimized for both tablet and desktop use
• Introduced information sharing, collaboration and presentation features to the system, opening new opportunities for collaborative discovery
• Conducted competitive analysis within several verticals to understand the state of analytics technology and to identify opportunities
Sapient Global Markets, Boston, MA, US, Senior Information Architect
Client Work:
Project Lead - Chevron Information Management Pitch
• Led a team of designers creating a winning proposal for an information management system featuring large scale information display for traders detailing what pricing information would be updated, when, as well as a diagnostic tool for IT to determine the status of contributing data feeds by contributing system including usage/breakage trends and abnormal system behaviors
Design Lead - Citibank Dodd/Frank Regulatory Risk Management Pitch
• Led a team of designers in creating a winning proposal for desktop/tablet app allowing risk managers to view their level of compliance with regulatory standards across business units and to see those levels compared to their position under federally mandated stress testing
Design Lead – Fidelity Investments (PWI, FIMT)
• Led a team of designers, copywriters, and usability experts through redesign efforts within the Accounts and Trade areas of Fidelity.com and Active Trader
• Led requirements gathering, user interviews, and wireframe creation for the Intrepid application
• Designed and prototyped the future state of the EWS platform including an new integrated dashboard and new visualizations
• Conducted contextual inquiries and workshops, developed, prototyped and tested multiple interaction designs, and completed visual designs for a new money market trading system including several auxiliary applications, and an integrated application launcher to control the entire system
VistaPrint, Lexington, MA, US, Information Architect
• Responsible for UX design and optimization of a large, complex ecommerce site. Specific site area responsibilities include Vistaprint's product pages, product gallery, design studio, checkout flow, account hub and taxonomy.
• Created wireframes, process flows, site archives and other documentation.
• Lead JAD sessions to brainstorm designs with a focus on customer and business goals, and through these sessions designed multivariant tests to gauge the effectiveness of various designs in terms of customer conversion, user drop off, and average order value.
• Designed internal tools to help content copywriters create and manage a copy library for use in Vistaprint products.
• Designed visionware to help justify business cases for future projects.
• Worked in an extremely rigorous team environment. My designs added an estimated $50,000 in incremental revenue every quarter across site areas.
Freelance Interactive Designer, Boston, MA, US, Freelance Interactive Designer
Past clients have included One to One Interactive, EMI Strategic Marketing, Fidelity Investments, State Street Bank, The Hartford, Hill Holliday, Cramer Productions, Staples, Captains of Industry, Dunkin Donuts, and more.
Career Highlights:
• Responsible for all concepting, information architecture, visual design and development strategy for a boutique advertising agency. Designed email templates, banner ads, micro-sites, brand redesigns of existing sites, multimedia experiences, and site proposals for new business. Clients include State Street Bank, The Hartford, Dotwell Health Organizations, First State, Compass Bank, EMI Strategic Marketing, Washington Gateway, Pony Farm and others.
• In team of 2 people, built the entire web site for a multi-billion dollar telecom company within 4 weeks. Designed pages, navigation, architecture and developed content in XHTML. Site contained hundreds of pages and needed to be built under a tight deadline due to a corporate merger.
• Created wire frames, process flows, and visual designs for Fidelity's Destination site, a future-vision project designed to reintroduce Fidelity's web presence as an information portal. Designed all information architecture and visual styles for the search engine, login functionality, news and commentary, and mortgage tools. Designed for AJAX and FLEX development technologies. Worked with developers using Agile rapid development methodology, allowing us to redeploy entire feature-sets every two weeks. Conducted usability studies to asses the effectiveness of the architecture, and incorporated the results into the designs. Worked with business partners and senior management to make sure strategic objectives were being met through design. Created a new Destination Site-specific style-guide including standards for all spacing, fonts, colors, tables, tabs, and other design elements. Managed the entire fit and finish process across development teams to make sue each release was up to our specified standard.
• Designed landing pages, banner ads, and site sections for a major banking and investment website. Worked with Information architects to asses design requirements, and based on their wire frames, developed a visual look and feel. Provided all development specs to the development teams and checked their finished work for accuracy.
• Developed two highly involved Flash websites simultaneously, for a boutique advertising agency. Built the Dunkin Donuts "D-Stop" entertainment site which launched as part of their "America Run's on Dunkin" campaign. This site included video entertainment, games, and video e-cards as well as promotional materials for Dunkin Donuts presented in a fun, animated, style. Also built Captain's of Industry's web site. This site was developed to show off the Captain's unique style, and included viral videos, slide shows, and various Easter Eggs hidden throughout the site. Much of this site was driven with XML documents for ease of updating.
• Through Cramer Productions, I worked in positions of rapidly increasing responsibility as part of the Price, Waterhouse, Coopers Partner's meeting tour. Each tour stop required running wireless networks hooked up via satellite to a .NET backend which drove a real-time Flash polling program on each participant's Ipaq handheld device. Also setup interactive devices in hospitality suites, did front-end development on web-cast programs, and ran a short seminar tour through Texas with JP Morgan Chase. Responsibilities included onsite staff management, site development, audio/video, lighting, staging, and shipping.
Emerson College, Boston, MA, US, Masters, Visual and Media Arts
Equal credits in audio, video, and interactive design. Made lots of really cool stuff. Read a lot about semiotics.
Cornell University, Ithaca, NY, US, Bachelors, Hotel Administration
Business, finance, economics, and cooking. Concentrated in interior design.
Every elective was spent either writing, or playing music.
