The Leelin family has been in the food business for the past 37 years, specializing in Filipino cuisine as the Southern California branch of Goldilocks Bakeshop, a large chain based in the Philippines. To address the fast-paced and ever changing food scene in Los Angeles and Orange County, the Leelin family split from Goldilocks and rebranded as Leelin Bakery & Cafe. This entailed renovating and rebranding their 6 locations.