Sanderson Studios’ capacity to consider and shape the totality of the brand experience figures prominently in its branding work with Shoreditch-based cafe and restaurant, Franze & Evans, located at 101 Redchurch. Here, we created a new identity for the business to reflect its new customer base and the growing significance of its prominent location. Nestled among the East End’s most popular boutiques and cafes on Redchurch Street, Franze & Evans’ new expression elevates the brand as a neighborhood destination and offers the distinction required of a popular cafe frequented by celebrities, local and industry alike.