Robert Zoehfeld

Robert Zoehfeld

Buffalo, NY, US



Product Development and Marketing Professional with a passion for the furniture industry.

Strategic thinker, problem solver with strong technical skills, extensive knowledge of manufacturing processes, and ability to interface seamlessly with finance, sales and operations.

Major Industries:
Hospitality Furniture, Contract Office Furniture, Outdoor Furniture, Exhibit Systems

Specialties: Expertise:
Product management, Brand Identity, market research, competitive analysis, product development, sales forecast, profit and loss analysis, green design, cost reduction, process improvement, standardization programs and ADA design specifications.

Software Proficiency:
Microsoft Excel, Word, PowerPoint; Adobe Creative Suite; AutoCAD Mechanical; Autodesk Inventor ; Ashlar-Vellum Cobalt; HTML, Windows, and Macintosh operating systems; Accountmate.



DatesWeiser Furniture, Buffalo, NY, US, Product Line Manager

• Design, engineer, and develop new product lines
• P & L responsibility for new product lines.
• SWOT analysis

Sep 2011 - Jun 2013

Creative Wood, Oakland, CA, US, Engineer

• Engineered custom office furniture for production and supervised construction.

Aug 2010 - Aug 2011

West Coast Industries Inc., San Francisco, CA, US, Sales, Marketing & Design Director

• Hired, trained, and managed sales reps.
• Managed Marketing and Customer Service Departments.
• Increased hospitality product sales 35% by restructuring core products.
• Standardized and managed quoting process for custom banquettes.
• Created Contract Office Furniture program increasing sales 10%.
• Worked with hospitality clients: Starbucks, Harrah’s, Stations Casino, Pete’s Coffee, Carolina Medical Center, Univ. of Washington, and numerous others.
• Designed & engineered products, reviewed customer designs, handled product development, coordinating all areas of the company including manufacturing.

Nov 2001 - Jun 2010

Self Employed - Marketing & Product Development, Norwalk, CT, US, Owner

• West Coast Industries: Training Tables
• Alltrista Thermoformed Products: Lightweight Banquette Table
• Robbins Tesar: Exhibit System, Xtensis™

Jul 1999 - Oct 2001

Information Networks, Wesport, CT, US, Sales & Marketing Director

• Managed sales staff of 3 and 2 telemarketers for a software startup.
• Designed websites, software user interfaces, and wrote software manual.

Jun 1998 - Jul 1999

Howe, Trumbull, CT, US, Corporate Marketing Director

1996-1998: Corporate Marketing Director
1994-1995: Corporate Marketing Manager
1993: General Manager Hardwood Visuals, (division of Howe)
1991-1992: Program Manager
• P & L responsibility for $47 million of product sales.
• Re priced and set engineering standards 50,000 SKUs.
• Achieved 15.7% pretax corporate profit before taxes and charges.
• Managed cross-functional team of operations, finance, sales, and product development.
• Created 5 new sales divisions to improve market penetration, increasing sales 10% in each division.
• Created brand identity program.
• Managed $5M sales and marketing budgets.

Aug 1991 - Jun 1998


Princeton University, Princeton, NJ, US, Bachelors, Architecture

Concentration in design and engineering

Sep 1972 - May 1976