I'm Riya Patel, a Rutgers University graduate skilled in Economics and Statistics, with a proven track record in real estate analysis and digital marketing. In my recent position at Morningstar Land LLC, I analyzed over 500 properties, gaining deep market insights. My marketing strategies at Up In The Chair led to substantial brand engagement. My expertise uniquely positions me to integrate architectural design with market trends, making me an asset to architecture firms aiming to elevate their market presence.
Morningstar Land LLC, Jacksonville, FL, US, Digital Marketing Analyst
Magnified user engagement by incorporating direct links to the contact form, resulting in a surge of contact inquiries by 15% after tracking and analyzing website traffic patterns and user interactions via Google Analytics.
Achieved a 50% increase in customer testimonials featured on our website by executing a targeted outreach program to gather feedback, consequently strengthening brand trust, and expanding our customer engagement.
Morningstar Land LLC, Jacksonville, FL, US, Real Estate Marketing Insights Strategist
Conducted in-depth analysis on over 800 properties monthly with Prycd, successfully identifying and excluding 300+ properties in high-risk zones, which streamlined the selection of prime marketable land.
Boosted investor engagement by distributing targeted newsletters to the owners of 350+ vetted properties monthly utilizing geographic and statistical data to effectively evaluate and communicate property value.
Up In The Chair, Nashville, TN, US, Marketing Project Manager
Pioneered a three-month content calendar which led to a 12% rise in interaction rates on Instagram, attributed to the implementation of engaging Instagram Stories featuring interactive polls and multiple-choice questions.
Managed four interns, overseeing content creation and performance tracking, contributing to the creation of over 35+ pieces of content, while achieving a notable 15% increase in brand visibility through data initiatives.
Forex Training Group, Montville, NJ, US, Marketing Data Analyst
Drove the successful promotion of Forex Training Group's trading course by strategizing and executing targeted email campaigns resulting in a 15% increase in course enrollments within just three months.
Optimized publication processes through the implementation of a highly efficient editorial calendar, resulting in a 10% increase in monthly article releases driving a notable 12% enhancement in website traffic.
Forex Training Group, Montville, NJ, US, Social Media Marketing Manager
Leveraged Instagram Analytics to track key metrics like post engagement rates, impressions, and audience demographics, boosting follower acquisition by 10% through targeted content for 50,000+ followers.
Actively engaged with the online community, responding to 100+ DMs and emails each month, and addressing inquiries and feedback, which led to an increase in customer satisfaction strengthening brand loyalty.
Rutgers University, New Brunswick, NJ, US, Bachelors, School of Arts and Sciences
Studied Economics and Statistics
University of London, London, England, UK, Study Abroad Program
Study Abroad Program
