Archinect
Rebecca Lee

Rebecca Lee

New York, NY, US

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JP Morgan Chase Flagship

Through design consultation and product recommendations, our design team assisted the creation of midtown Manhattan's JP Morgan Chase Flagship that presents an extraordinary experience to all of the visitors who enter the space. With full expertise of the products, I demonstrated 3D modelings and rendered simulations to provide accurate prototyping required pre-installment. For example, the units of each of the curved transparent LED products and the precise cabinet sizes were put together in Sketchup 3D modeling then into Lumion rendering. By doing so, the prototyping demonstrates a calculated installation procedure, which brings flawless results.

My contribution to this project includes 3D Sketchup modeling, Lumion rendering, heat maps, viewing analysis, interior design visualization, material selections, product comparison (LCD, LED, and curved transparent product), broadcast system installation & prototyping, engineering & design assistance, brand consistency, and content prototyping.

 
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Status: Built
Location: 390 Madison Avenue, New York City, NY
My Role: Experiential Graphic Designer
Additional Credits: ANC & Spectorgroup