Marriott International, Bethesda, Senior Design Manager
Directed the brand transformation design initiative for the largest extended stay pipeline hotel brand in North America “TownePlace Suites”, with nearly 450 properties throughout the US and Canada. Reinvented brand perception and enhanced guest experience.
• Developed the new décor prototype for TownePlace Suites and set up the new brand standards.
• Managed a multi-disciplinary team of 15, to create a timely, purchase ready design documentation and model room, (involving architecture, design, lighting, construction, product design, procurement, estimating and design management).
• Led the efforts of implementing the new TownePlace Suites décor to 3 renovation cycles ensuring a cost neutral impact.
• Collaborated closely with, Brand, Development, Operations teams and listened carefully to franchisee’s needs for delivering a new, successful, upscale guest experience for the brand.
• Participated as a member of a high-volume, deadline-oriented project management team, ensuring project completion on-budget, on-schedule and to the highest quality possible.
• Supervised the implementation process of the construction documentation with outside architectural firms.
• Led design for all key FF&E elements for public spaces and guestrooms in collaboration with Marriott’s internal commodities team and manufacturers from concept through prototypes production, integrating upscale designs with end user functionality.
• Delivered, reviewed, and maintained design documentation, including; spec books, shop drawings, construction documentation and interior signage packages.
RD Jones & Associates, Chevy Chase, MD, US, Interior designer
Created designs for hospitality projects based on emerging trends. Including multi-family amenities, corridors, and units at various scales and budgets, based on client’s brand and target markets. Designed and managed all stages of projects from inception through completion. Led team efforts for multiple hospitality projects, including “THE BELGARD” in Washington DC, mixed-use project with 13 stories, 346 units & 10,000 sq. ft. Amenity space, as well as “CHEECA LODGE & SPA” tropical luxury resort, 214 guestrooms renovation in the Florida Keys.
• Provided design studies and documentation within all stages of projects, including concept development, client consultation, FF&E selection and specification, schematic presentations & finish boards, budget, construction documents, MEP coordination, construction administration.
• Led various projects simultaneously and monitored junior staff work, to keep projects on track and ensuring deadlines were met within budget.
• Developed and documented finishes and color schemes, FF&E, custom furniture and lighting.
• Elaborated construction documents and participated on the review process.
• Served as the point of contact for day-to-day communications with clients, architects, contractors, MEP engineers, consultants (lighting, code, LEED, Furniture, etc.), providing guidance addressing any emerging issues, reviewing and approving shop drawings, submittals, design details, prototypes and model apartments.
Valeria Design Studio, Baltimore, MD, US, Interior Designer
Designed unique high-end residential interiors with positive impact on client’s lives. Approached each project with bright creativity, providing custom designs and solutions tailored to each client based on their different cultural background, style and aesthetic, personality, and functional needs.
• Designed high end residential & retail projects in Baltimore & Washington DC area, from preliminary design ideas to completion, for both new build and renovation projects.
• Generated complete design concepts, development & implementation for both interior space planning & custom furniture.
• Produced highly detailed technical drawings and construction documents.
• Developed design schemes for finishes, color palette, furniture, lighting, and FF&E.
• Communicated with clients and coordinated with service providers.
Maille Club Group, Bethesda, Interior Designer / Assistant Project Manager
• Designed company-owned retail stores, in compliance with the brand design identity.
• Assisted the Project Manager in supervising and coordinating the construction of the company’s franchised store locations, representing over 30 Luxury European ready to wear brands (Hugo Boss, Jules, Andre, Marina Rinaldi, Max Mara, and Prada).
• Prepared and communicated pre-project site inspection data to the team.
• Completed required working drawings in accordance with standards for each brand.
• Conducted on-site meetings with Staff and sub-contractors, to communicate the execution plan and ensure adherence to standards.
• Developed furniture fabrication documents for retail stores. Coordinated with sister company ‘Modar Inc’ for local production.
• Designed the company exhibition booth for the major annual Euro-Mediterranean Garment Trade Show “TEXMED“.
• Created Maille Club’s monthly internal Magazine, utilizing InDesign graphic software.
Air Design Studio, Tunis, Tunisia, Interior Designer
• Assisted Senior Interior Designer in managing the design and execution process of different types of Projects (High-end residential homes, retail stores, restaurants, hotels, exhibition stands, corporate offices).
• Developed and rendered design concepts in form of hand sketches and 3D images for clients’ presentations.
• Participated in project meetings, with clients and contractors.
• Produced CAD plans, elevations, sections, and detailed drawings.
• Developed styles, color palettes, selected furniture, lighting, and wall/floor coverings.
• Designed high quality furniture and furnishing products for residential, commercial and hospitality projects.
ISBAT HIGHER INSTITUTE OF FINE ARTS OF TUNIS, Tunis, Tunisia, Bachelors, Interior Design
Equivalent to US ' Bachelor of Architecture in Interior Design '
