Ralph Tullie

Ralph Tullie

Philadelphia, PA, US


Samsung Experience Center

The project goal was to build brand awareness of Samsung products by demonstrating a "Total Solution" approach to consumer technology.  The solution creates an inviting environment for prospective clients, interviews, and product information seminars while reinforcing the sleek, modern Samsung lifestyle.  A sweeping arc of individual glass display panels connects the reception area with the casual seating areas.  The flexible display panels slide along a track and can be grouped together to create a single feature area, or spread apart to create individual product storytelling areas.  Rich woods, and luxurious stone finishes compliment the glass to create a warm and comfortable setting. 

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Status: Built
Location: Ridgefield Park, NJ, US
My Role: Lead Designer
Additional Credits: Produced by Visual Communications, Inc.