Award-winning green designers Pomeroy Studio have unveiled plans for an innovative park and skygarden orientated eco-township, located in the 100-year old former colonial town of Kluang, Johor, Malaysia. Close to the most important Expressway in West Malaysia (the North-South Expressway), ‘Newpark’, will be the largest masterplanned commercial project in Kluang and seeks to balance 21st century trade and education with green living. It will host a diverse mix of uses that will mark the town’s evolution from a palm oil production centre to a pre-eminent vocational education and trade leader. Centred in the middle of Johor state, Kluang is set to capitalize on trade and expositions through Newpark’s state of the art infrastructure. Its enviable position near the celebrated natural landmark of the Gunang Lambak hills allows the masterplan to draw its green inspiration in order to establish a new chapter in Kluang’s history.

Jason Pomeroy, founding Principal of Pomeroy Studio said, “We are delighted to be undertaking this landmark project that combines our green architecture, masterplanning, landscape design and environmental consultancy skills in order to give the town of Kluang a truly sustainable built environment for its future growth”. Ms Tey Fui Kien, Executive Director of Majupadu Development Sdn Bhd, a reputable developer with accolades from local and state authorities for creating quality real estate through innovative, life-improving commercial and residential developments in Kluang said, “We are delighted to be partnering with Pomeroy Studio given their track record of pioneering green design. Their ability to balance design innovation with culture is just what the town of Kluang needs. This project is an opportunity to upgrade Kluang for the future. This is a game changing moment for us”.

Central to the masterplan is a new park, called the Promenade, which draws inspiration from the Gunang Lambak hills that forms an iconic backdrop to the town. The Promenade will connect an expo-trade centre, an education hub, serviced apartments, a business hotel and its associated convention facilities, shop offices and business parks and a residential community. Not only will the Promenade offer an abundance of social and recreational amenities for both residents and visitors, but it will also be a zero energy public realm - given its ability to generate enough energy to offset the public utility infrastructure.

The hotel and the convention centre at Newpark forms the gateway to this vibrant new development and is where the new life of Kluang begins. Embracing the districts trade and education focus, it will become the town’s epicenter of social and economic activity and will incorporate a multitude of different functions to cater for visiting trade and education delegates. Standing as the tallest building in Kluang, it will house over 250 business-class rooms, suites and family suites. It will also contain offices, retail, speciality restaurants, bars and a state of the art convention centre that will serve multiple needs from trade and government conventions, weddings, to cultural celebrations in its 1200 capacity grand ballroom. Crowning the development will be a rooftop bar that will offer unprecedented views to Gunang Lambak hills.

The Deck will be a holistic entertainment and leisure destination associated with the hotel and convention centre. It will comprise a myriad of different amenities that include lap and recreational swimming pools, indoor, outdoor and water gyms, a spa, yoga and pilates zones, a running track, outdoor chess, children’s day care and play area and an abundance of seating areas for social events, relaxation or quiet contemplation. All the facilities will be set within a verdant green garden that will help reduce temperatures to ensure a conducive outdoor environment that guests and visitors alike will be able to enjoy.

Majupadu’s commitment to transforming the community by elevating the quality of life in Kluang will also see the town receive its first serviced residences at Newpark. The concept seeks to balance the contemporary living with the delight of resort – style recreational amenities. Offering a range of suites that have views to either the Promenade, or the distant hills of Gunang Lambak, the design of this landmark residential development will be a lesson in green design. Residents will enjoy reductions in energy and water bills given the building’s optimization of natural light, natural ventilation, grey and rainwater harvesting methodologies and the exploration of solar energy. The result will be green living with enhanced safety and security blended with healthier lifestyle choices.

The first phase of the development will commence in early 2015, with the first phase comprising of a combination of shop offices alongside the landmark hotel and its convention centre, and the serviced residences.

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Artist Impressions - Top:  Newpark Promenade | Middle: Newpark Residence | Bottom: Residence Lobby

About Majupadu Development Sdn. Bhd.

Majupadu Development is an established property developer dedicated in elevating the quality of life in Kluang and beyond. It has won accolades from local and state authorities for creating quality properties through innovative, life-improving commercial and residential developments in Kluang. Through its related companies, Majupadu Development built and manages the largest shopping centre in central Johor, Kluang Mall, bringing a variety of international, national and local brands under one roof. Majupadu Development prides itself in the building of properties that appreciate in value for its customers and the community. The company’s commitment to excellence makes it a pioneer in innovative design and lifestyle concepts in Kluang. www.majupadu.com

About Pomeroy Studio

Pomeroy Studio is an international team of designers and thought leaders of sustainable built environments. The studio comprises of master planners, landscape architects, architects, and interior designers, as well as environmental consultants and academics. A rigourous academic approach to the quantitative and qualitative research compliments an interdisciplinary design process that lies at the foundation of their creative design and decision-making. This has allowed the studio to generate award-winning, people-centered places that push the envelope of design and research by balancing a ‘creative vigour with an academic rigour’, and to deliver innovative sustainable solutions from the microscale of dwellings to the macro scale of cities.

www.pomeroystudio.sg

Project Design Team:

Jason Pomeroy (Design Director), Yoshikasu Shimada (Technical Director), Michele Suria (Project Leader), Ashwin Karjatkar (Senior Masterplanner), Eugel Villaneuva (Landscape Designer), Arham Daoudi (Architectural Designer), Elizabeth Simonson (Architectural Designer), Olivia Repotente (Graphic designer).

For more information, please contact Chloe Li by phone +65 6592 6827 or email: pr@pomeroystudio.sg