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PLAJER + FRANZ

PLAJER + FRANZ

Berlin, DE

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STRAUSS GaLaBau 2024

idea: traditional scaffolding, but with a high-quality copper-gloss and light green paint job – as a style guide for craftsmen, so to speak. the scaffolding and clamps are each kept monochrome.

the shelves made of scaffolding planks and OSB serve as a contrast.

plants in the scaffolding

the floor, OSB boards in neutral shades of varnish, is divided into different areas like a landscaped garden.

dynamic light strips on the ceiling give the exhibition stand a visual and spatial focus.

free-standing ‘cabins’ have the following functions: changing room, storage, product/shoe presentation

design: wood, greyed, used look

as a contrast/twist: painting in the lower area with copper-effect gloss paint.

various highlight tables in the centre: contrasting low-tech/high-tech; design with a thematic reference to the gardening and landscaping theme.

 
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Status: Built
Location: Nürnberg, DE
Firm Role: Concept + Design
Additional Credits: client: Engelbert Strauss GmbH & Co. KG
photo credits: Engelbert Strauss GmbH & Co. KG