Our goal for the project was to translate into architectural elements

what we read as the main characteristics of fashion, such as the
juxtaposition between old and new, and the ever-changing brands’
development specifically its inherent temporariness. We achieved this by
treating the existing raw space, a mix of concrete, terracotta and
steel, as our permanent backdrop over which we locate the required
functions as temporary islands. Our goal is to transmit the sense of a
dynamic space that can continuously develop, based on the needs of the
program. The floor planes can bend, wrap and ultimately enclose into the
required conference rooms and offices. We aim to achieve an overall
plan that is uniform and balanced, with no visual hierarchy. We then
placed our work spaces around the center core so to leave the perimeter
walls untouched and continuous.