While a member of the Ball State Energy Action Team, I assimilated the team's branding and marketing concepts into logos, posters, fliers, social media promotions, web ads, and other digital and printed media.  Imagery linked BEAT's revised marketing strategy in multiple media outlets in order to reach and engage students across campus.

Initial branding focused on promoting BEAT's mission on campus.  Secondary marketing strategies promoted Residence Hall Energy Challenges each semester.