Dubbed the iHome flip for its ability to be used in landscape or portrait format, SDI Technologies sponsored project to redesign an existing iHome and incorporate the growing app-world market into the design and features of the product. We also had to create a marketing campaign for this product. This project was done in a team including a collaboration of business and marketing majors. The final products of all the teams were then judged by SDI in a design competition format. This design that my team and I came up with, called the iHome flip, was the runner up.