my specialty is the retail sector, especially in the restaurant business, even though I worked a lot in telecom and clothing stores. In 2003, Rossella Fierro, a student at the University Luigi Bocconi - Department of Economics - realized, after a series of interviews with me, a thesis on my work: "the physical space in the servicescape - the contribution of the architect." Università Commerciale Luigi Bocconi -  MilanAcademic Year 2002 - 2003Thesis Rossella FierroPresident: professor Dr. Mario Monti. (current prime minister of Italy )Speaker: Professor Chiara Mauri .Supervisor: Professor Stefania Borghini