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Dagoberto Perez jr.

Dagoberto Perez jr.

Hawthorne, CA, US

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FILA wanted Big 5 to promote their product, so I took the lead and placed FILA at the front of the store, and saved our account.
FILA wanted Big 5 to promote their product, so I took the lead and placed FILA at the front of the store, and saved our account.
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Project Manager

Seasonal Moves:
I was the main project leader when it was time to rearrange product to increase sales. Every sport has a season and I was responsible for fixing a specific area of the store. I had a team to train in order to effectively and efficiently get the job done correctly. The moves consisted of placing product in the correct position depending on the season. I was responsible for knowing what customers were visiting our stores for and their needs.
 

 
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Status: Built
Location: El Segundo, CA, US

 
Basketball Season: all basketballs in one location, easy and convinient for customers.
Basketball Season: all basketballs in one location, easy and convinient for customers.
Too many bikes but not enough. Proposed a solution and Big 5 went with it. Bike sales are up.
Too many bikes but not enough. Proposed a solution and Big 5 went with it. Bike sales are up.
Big department moves takes time. As product arrives I start moves. Phase 1 of soccer season.
Big department moves takes time. As product arrives I start moves. Phase 1 of soccer season.
Store wanted emphasis in 'laid back garage games' so I dedicated an entire gondola to promote our product.
Store wanted emphasis in "laid back garage games" so I dedicated an entire gondola to promote our product.
Area had no theme and very messy. Re-merched product and made it an excersice theme.
Area had no theme and very messy. Re-merched product and made it an excersice theme.