Charles Rose

Charles Rose

Somerville, MA


Beacom School of Business, The University of South Dakota

Our design for the business school grew out of a question: How might a single building energize and transform an entire campus?

In our early visits to USD, we found that the campus lacked cohesion and easy circulation between its distinct ends that function as public portals. Our design, completed in 2009, brings a powerful organizing force to the campus. New landscapes—we created three—were as central to our design as the 75,000 SF building itself. Our first move was to relocate a parking lot; in its place we created a new quadrangle and sited the business school on it. The new quadrangle united existing buildings, including the law school and library, and established several other building sites—one of which is now home to our second building there, the Muenster University Center. Our design for both buildings and surrounding landscapes also creates new vistas and path systems through the campus.

USD desired an innovative building that would significantly raise the business school’s profile. Modern but rather straightforward in form—a strategy for cost control—its zinc cladding evokes silos and steel structures in the Midwestern landscape. Inside, the three-story atrium, wide circulation zones and other public spaces are light-filled, open and transparent. A stock ticker and myriad video screens bring the business world into the school; Beacom also provides incubator space for start ups in the region. Each of the three floors offers study areas to foster the kind of collaboration valued in the corporate world.

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Status: Built
Location: Vermillion, SD, US