This project was completely conceived in 3D with a small group of highly experienced designers, floral designers and contractors.
The fast pace required a strategy only possible with 3d presentations that were quick, on scale, geolocated and realistic enough to communicate clear concepts to the Board of Directors, Sponsors, Project Managers and Contractors involved.
The 3D rendering was a strong visual connection and It was an essential element to the level of interaction this project needed.
A true team effort with one strong vision could only communicate through clear, precise and timely visual representation. The success of the project speaks by itself even if the Marathon didn't happen.
Status: Built
Location: New York, NY, US
My Role: Conceptual design in 3d with producer's team for 8 different lay-outs hosting sequencial events happening inside the tents mounted in the parking lot of the famous Tavern On The Green, in Central Park West
Additional Credits: JulianMarkEvents.com