Sam Chaudhri

Sam Chaudhri

Queens Village, NY, US


Bill Graham and the Rock & Roll Revolution

The New-York Historical Society presents the rock & roll world of Bill Graham (1931–1991), one of the most influential concert promoters of all time. Bill Graham and the Rock & Roll Revolution explores the life and work of the legendary music impresario who worked with the biggest names in rock music—including the Grateful Dead, Jefferson Airplane, Jimi Hendrix, Santana, Led Zeppelin, and the Rolling Stones—and launched the careers of countless music luminaries at his famed Fillmore Auditorium in San Francisco and the Fillmore East in New York City. 

I was hired on as a Graphic Design Assistant to help out with the production of the graphics at the exhibit. I personally worked on typesetting, spell checking, and creating the production files for all the label decks, wall labels, case labels, section panels, subsection panels, feature labels, and the fabric stripe graphics in the exhibit. I worked closely with the head designer of the project Kristine Ross and our boss Kira Hwang in order to execute the graphics successfully.
Graphics were done in Illustrator, InDesign, and Photoshop

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Status: Built
Location: New York, NY, US
My Role: Graphic Design Assistant
Additional Credits: New-York Historical Society