The “Pop-Up Pavilion” was a temporary structure whose goal was to promote the annual fashion show at Iowa State University. The main material, the laundry basket, was chosen due to size, unit price, reusability and simple construction.

“The whole point of a pop-up shop is for it to be an experience. So there will be a lot of different sensory elements.”“Pop-up shops are very new in the industry and we’re trying to expand The Fashion Show to show that we are just as on-trend as everything else that’s happening in the industry on the east and west coast,” “We are not only promoting The Fashion Show with our pop-up shop, we’re promoting a lot of Ames businesses and that’s helping them come on to campus and get their name out there, as well.”

Everyday materials, unusual use and fundamental technology A design concept based on using everyday materials in an unusual way. They settled on timber framing clad with white plastic laundry baskets, “a basic tool which is related to clothing as well as a shape similar to a thimble, a basic tool of the fashion industry,” The overall design motif was from greenhouse which is seen everywhere in the University campus, a famous agricultural institute. This basic form was intimate and good metaphor of community.