Pop Up shop design for a brand founded in Germany, introducing a new watch to the US market during the NYFashionWeek.

“GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE. 
LESS, BUT BETTER - BECAUSE IT CONCENTRATES ON THE ESSENTIAL ASPECTS, 
AND THE PRODUCTS ARE NOT BURDENED WITH NON-ESSENTIALS.
BACK TO PURITY, BACK TO SIMPLICITY.”