We are submerged in and distracted by media culture.  Despite our best intentions, our eyes flick back and forth between the TV behind the bar and our dinner comapnions’ faces.  We find ourselves at a live entertainment event watching the action on the ‘jumbotron’.  We are nearly completely removed from reality and its experience.   It seems that we have become collectively enslaved by The Screen and are only able to particiapte in the role of Viewer. 

The process of experiencing this scheme allows the viewer to interact with the architectural installations, rather than simply view them passively.