Energetic and versatile marketing professional with a proven ability to manage multiple projects concurrently. Experienced in international marketing, social media marketing, customer service, and sales. Consistently recognized by colleagues and business partners as being a reliable, resourceful, accountable, proactive and positive team member.
Prudential Financial, Newark, NJ, US, Sr. Marketing Management Associate
Responsible for presentation creation and preparation, marketing collateral receiving and distribution, and overall marketing support for International Investments' businesses. Acted as primary Client Services Representative for the offshore fund portfolio.
• Executed the planning for, communications, voting ballot production and mailing for five International Investments' offshore fund portfolio's Annual and Extraordinary General Meetings of Shareholders in a narrow timeframe to comply with local regulators in three countries
• Assisted in the development and launch of International Investments' business collaboration website including: site design, user registrations, development of comprehensive standard operating procedures, file uploading, and site metrics reporting; Acted as site administrator and overall site support post-launch
• Teamed with the Director of Marketing in the roll out of International Investments' Chief Investment Strategist's Twitter account by developing a proposal to Prudential's Social Media Committee, training Compliance colleagues on Twitter, producing lengthy research on the Twitter platform, and eventually executing the account live on Twitter
• Trained International Investments' employees on the new Jive SBS business collaboration website to maximize collaboration across International Investments’ domestic and overseas business partners to increase sharing of documents, case studies, industry research and marketing collateral around the globe
• Handled preparation, material development, and overall execution of International Investments' CEO's quarterly Town Hall meeting
• Monitored all social media activity surrounding International Investments' businesses overseas and generated extensive and in depth social media and metrics reports to track and acknowledge conversation trends, successes, and opportunities for the businesses
Marriott International, Newark, NJ, US, Sales and Marketing Intern
Supported day-to-day activities for the Director of Sales & Marketing. Managed office duties to support weekly hotel events, sales meetings and marketing activities.
• Strategized and executed a marketing campaign to NHL teams to encourage future reservations; Successfully attracted 80% of the teams from the targeted outreach
• Entered, retrieved, and verified information using Customer Relationship Management (CRM) software
Lehigh University, Bethlehem, PA, US, Bachelors, Marketing
B.S. Marketing, Minor in Psychology, 2010
Activities: Women's Varsity Soccer Team, Student Athlete Mentor, Member of the Marketing Club and Business Careers in Entertainment Club
Syracuse University in Florence, Florence, IT, Semester Abroad
Semester Abroad Program – Studied Italian Language and History, 2009
