Time Warner Cable, New York, NY, US, Marketing Specialist
• Planning and development of all creative and promotional assets related to Video On Demand (VOD) to promote Movies On Demand
• (MOD) weekly features, Primetime, and Pay-Per-View (PPV) Sport Events which has visibility in 9 million households
• Track monthly departmental budget of $6M including monthly forecasting and accruals
• Partnering with Movie Studios and PPV event providers on co-op advertising plans which include digital, OOH, print and radio to optimize buys and achieve maximum purchase
• Execute comprehensive marketing and promotional campaigns as they relate to VOD through our Theatrical to MOD promotions
• Measure effectiveness of marketing programs for studio co-op advertising buys by movie title and PPV events
• Partner with the Social Media team to help develop strategies and generate awareness for key VOD initiatives to help drive buys and increase our online performance
• Coordinate companywide communications regarding monthly VOD marketing promotions
• Responsible for legal and network partner approvals for all creative elements
• Communicating navigation to On Demand choices with clear and consistent presence in marketing materials
• Assist with the execution of brand events; ex. Time Warner Cable Studios which created a unique experience for consumers to showcase products and services from various network programming partners
• Work with creative agencies to develop overall marketing and creative plans
Time Warner Cable, New York, NY, US, Marketing Coordinator
• Drive creation and execution of online media assets in support of consumer sweepstakes promotions
• Track all digital media data for marketing programs in order to validate the program’s effectiveness ex. Harry Potter and the Deathly
Hollows – Part 2 Sweepstakes increased Time Warner Cable Facebook page likes by 54,000 in a two week period
• Produced integrated strategic marketing programs for all partnership opportunities; ex. Operation Community Cup with Fox Soccer
Plus which revitalizes undeveloped soccer fields in key markets which led to a 20% visibility increase
• Provided support to the Partner Marketing group on planning and execution of all consumer focused events
Time Warner Cable, New York, NY, US, Marketing Assistant
• Created marketing plans for campaigns to assess opportunities in order to create and build brand awareness and generate consumer excitement
• Managed departmental budget and monthly reports to streamline the financial tracking process
• Organized and managed components of the Time Warner Cable Internal Joint Conference
National Basketball Retired Player's Association, New York, NY, US, Membership Associate Manager
• Revised the NBRPA’s membership program which increased membership by 50% due the development of new programs and services
• Implemented new strategies for the scholarship program which led to a 20% increase in applicants to include members and their
families
• Enhanced the marketing campaigns efforts in order to increase the association’s visibility to acquire new members
Manhattanville College, Purchase, NY, US, Masters, Integrated Marketing Communications
