The past 13 years of my career have been spent with the same company, a large, international construction firm, where I have held a variety of positions such as Communications Manager and Marketing Director. As such, I have amassed a considerable wealth of experience executing marketing, communications and corporate branding initiatives while working on simultaneous projects with teams in Europe, Latin America and the US.
Part of my duties while acting as the only communications manager in my group included building and launching both our intranet and internet; writing, designing and producing a 16-page magazine for employees; managing print rebranding campaigns twice; writing announcements for several members of the senior management team; and coordinating all activities with our corporate communications department based in Sweden. This included managing the roll-out of numerous campaigns related to HR and safety among others.
I possess a proven track record of initiating plans to properly communicate company initiatives internally and externally using a variety of tools such as our intranet and internet, email blasts, town hall and management meetings and campaign specific material. Previously, I managed my group’s yearly management meeting, which included scouting locations, creating the videos and working with management to develop messaging.
As the sole marketing director in my group responsible for supporting thousands of employees throughout the US, I have had to build relationships with every department in the company from HR and safety to IT and engineering, in addition to the senior management team. Beyond interacting with those colleagues in other offices nationwide, I have had to regularly interact with those from other countries.
Skanska USA Civil, East Elmhurst, Marketing Director
Led business branding initiatives, including development of marketing materials, advertisements and graphic profile. Spearheaded internal / external communication initiatives such as writing press releases, executive messages and talking points. Wrote, designed, and produced newsletters, brochures, videos, and project fact sheets. Handled design and writing of RFPs / RFQs, and managed RFIs for sister companies.
• Developed comprehensive marketing tool kit, including posters, presentations, and branding profile, enabling consistent messaging to be used by field staff and proposal managers.
• Credited with implementing dynamic new rebranding campaign for entire organization, including advertising campaign, new stationery, jobsite signage and rebranded safety gear.
• Created and distributed crisis communication plans with outside vendors and nine regional offices, ensuring understanding of key contacts, information to distribute and accident protocols to follow.
• Launched business unit’s entire intranet and internet and developed all content using HTML editor, mobilizing cross-functional teams and ultimately meeting goals of various departments.
• Administered $500K budget while contributing to significant corporate savings, including identification of photography and printing vendors who streamlined operations, created centralized ordering processes and consolidated services for reduced costs.
• Developed, coordinated and managed significant trade show program, touching multiple targeted audiences with customized materials such as banner artwork, display walls, handouts and videos.
• Managed several yearly meetings including national meeting, which encompassed event scouting, negotiating with vendors and overall coordination.
• Achieved promotion from Marketing Coordinator and Communications Manager roles due to hard work, ability to get people communicating openly, and crafting communication / marketing plans that addressed what employees wanted to see and hear.
North Country Community College, Saranac Lake, NY, Business Administration
