Justine Roberts

Justine Roberts

San Francisco, CA, US



I have deep and varied experience across all fields of Architecture, Project Management, Real estate Development and Construction. I have Project Managed a major New Town Development (now home to over 20,000 people) and have also held the position of General Manager (President) of a large, high-end home building company.


Webb & Brown-Neaves, General Manager

 $120m expenditure.
 12 direct reports.
 88 indirect reports.

Webb & Brown-Neaves is a high-volume residential design and construct company with an aspirational brand. The focus of the role was to deliver organizational change, (including product innovation) whilst maintaining full strategic and operational management.

Achievements: I transitioned to a new industry to lead a 34 year-old business and utilized strategic and project management skills to turn the business around both culturally and financially. I earned the trust of the business owners, the hearts and minds of the team and delivered the required organizational change and nine new, award-winning demonstration products within two years.

 Leadership of new product with a hands-on approach to design, construction, marketing, pricing and launch procedures.

 Prudent financial management to achieve a cash-flow positive, profitable position.

 Project Management of over 120 medium to high-end residential units, including a 14% reduction to construction times.

 Personal sourcing of $20m of new business (8% of annual revenue).

 Thorough knowledge of residential construction with a focus on customer service and quality.

 Effective recruitment, performance management, leadership and coaching of staff.

 A return to market-leader position after an eight-year hiatus. Creation of refreshed business culture, processes, technologies, product, marketing and a 15% lift in customer satisfaction ratings.

Jan 2013 - current

FJM Equities, Development Manager / Project Manager

FJM Property is a private development company with a diverse property portfolio. The role focused on the acquisition negotiations of two projects with values of $200m and $800m and the development of a heritage-listed, multi-storey building in a down-town location.

 Negotiation of of 30-year, tri-partite Joint Venture development agreements between Government, Indigenous Land Owners and FJM Property including direction of legal drafting for land acquisition and sale processes.

 Direction of legal drafting to guide valuation methodologies, entitlement processes cost fluctuations, profit distribution, staged property settlements and agreement dissolution procedures.

 Consultant team management. (Attorneys, Architects, Engineers, Contractors and Town Planners).

May 2010 - Jun 2011

LWP Property, Senior Project Manager

 $60m annual expenditure.
 21 staff reports.
 240 indirect reports.

Senior Project Manager for ‘Ellenbrook.’ Ellenbrook is a $US 2.25b master-planned community project. The project involved 10,000 residential units, 860,000 ft² commercial and retail space; transport and recreational functions and was the scale of a new Town.

 Annual Business Plan, Quarterly Board Papers and Quarterly Board reporting.

 Financial management of $60m annual expenditure including annual budgeting and quarterly reviews.

 Leadership of strategic planning, design, financial, entitlements, construction and sales functions of the project including day-to-day coordination (concept to construction and sale) of sub-projects with a value of $150m.

 Consultancy team appointment and management (Architecture, Civil Engineering, Town Planning, Urban Design, Landscape Architecture, Environmental Science, Surveying, Transport, Irrigation and Public Artists).

 Pricing, sales target and forward planning responsibilities requiring strategic skills and the ability to preempt market conditions.

 Negotiations including Government Joint Ventures, land sale contracts to $10m claims and contract variations.

 Management of the in-house project team (10 staff) including sales and marketing, accounting and client liaison.

 Becoming the youngest person in Australia to manage a project of this size and creating an innovative new product which revolutionized the affordable market and created an addition $6m in annual sales revenue. Within this role a significant contribution to the creation of a new town was made by delivering over $675m of residential housing opportunities and $185m of commercial and civic built-form and infrastructure including 4 schools, 2 apartment buildings, a new shopping mall and a new Main Street.

Jan 2008 - May 2011

Winten Property Group, Urban Design Manager

Winten Property Group is a high-end real estate development company. I was responsible for the design, approvals, bidding and construction of three, 300 lot communities each with a value of $20m - $90m.

 Management of external consultants and supervision of works on site including budget control and contract bidding.

Highlight: In a sink-or-swim situation, this role required prompt, independent and self-taught understanding of the process of land-development including the methods to call for bids; manage consultants, devise and monitor budgets, deliver infrastructure services, supervise works on site and deliver outstanding aesthetic results to win several State and National Awards.

Jan 2005 - Jan 2008

BSD Consultants, Urban Designer

Urban and Architectural Design for complex projects. Extensive experience in gaining Government approvals for controversial projects.

Jan 2004 - Jan 2008

Woodhead Architects, Graduate Architect

Design Architect on Mixed-Use and Government Projects.

Jan 2002 - Jan 2004

Tract Consultants, Assistant Architect

Design Assistance for Urban Projects.

Jan 2000 - Jan 2002


University of Western Australia, Perth, Western Australia, BArch, Architecture (Honors - Design)

I completed a Bachelor of Architecture and was one of only 5 students in the year to be accepted to the Design Honors program. My thesis was completed on Mixed-Use (commercial and residential), medium density development with a strong focus on high-end retail and design.

Jan 1998 - Jan 2000

University of Western Australia, Perth, Western Australia, Bachelor of Environmental Design.

I completed a Bachelor of Environmental Design which encompassed Architectural Design History and Theory, Design Studio, Environmental Design Theory and Practice and Technical Design Skills.

Jan 1996 - Jan 1998

Areas of Specialization