Grew up in a family with an architectural and art background, I was destined to become someone with a creative mind and a sensitive personality. Though I had a business background in International Economics, I took intensive internships in fashion, architectural design, and the general visual arts to channel my career into the creative industry. I've been deeply enchanted by possible dialogue and mutual inspiration among all these fields and I especially wish to strengthen the relationship between fashion and architecture using abundant connections and resources I gathered through the business of my family.I want to keep exploring this dynamic and interdisciplinary field using the knowledge and skills I gained through marketing, visual merchandizing, brand research and event planning.
Skidmore, Owings & Merrill (SOM), San Francisco, CA, US, Marketing Coordinator
- Created PowerPoint presentations for project interviews
- Developed multi-tasking skills by coordinating tender proposals and assembling sub-consultants' qualifications
- Involved in the designing and coordination process of making marketing publications and brochures for individual clients
JZFZ Architectural Design Co., Ltd., New York, NY, US, Assistant to CEO/General Business Coordinator (New York Office)
- Leveraged the company’s international recognition by improving its website, corporate brochure and creating its LinkedIn profile
- Maintained direct relationships with more than 40% of the top 50 real estate clients in China by attending VIP events and executive meetings
- Optimized the company’s staff structure by attending career fairs and recruiting talents from top U.S. colleges such as Columbia University
Jing Daily, New York, NY, US, Marketing Intern
- Directly established partnerships for JING with more than 10 international luxury conferences
- Promoted Jing as a media content contributor to other reputed online publications such as The Business of Fashion (BOF)
- Strategically established partnerships for JING with JZFZ and contributed innovative contents for JING to cover New York based Chinese design talents
Giorgio Armani, New York, NY, US, Visual Services Intern
- Proposed interior installation concepts for Giorgio Armani Corporation with 2 proposals being adopted
- Merchandised with visual managers in Armani flagship stores across 5 brands and was constantly called back due to exceptional performances
- Created and set up visual props with visual directors at a variety of events including the VIP event for Armani Casa
- Proposed a furniture layout for Giorgio Armani Madison Store with a stamp of approval by the VP of visual merchandising
- Independently completed a competitive analysis based on 20 competitor stores’ visuals for executive meeting
Diesel, New York, NY, US, Intern to Staff International Retail/Wholesale VP
- Familiarized with the whole process of retailing/wholesaling by working directly with VP at major market appointments
- Effectively arranged layouts of Dsquared2, Marc Jacobs Men and Maison Martin Margiela’s showrooms
- Created PowerPoint presentations for the VP to repost business to the Milan main office
AR New York Luxury Branding Agency, New York, NY, US, New Business Intern
- Independently completed brand research for clients such as Jimmy Choo and Dior to be used as initial inputs for clients’ RFP
- Progressively innovated content for AR’s social media networks
- Assisted in coordination of visual presentations for clients such as Azimut Yachts
Capital Museum, China, Beijing, CN, Event Planning Intern
- Innovatively planned and successfully executed an educational event for children
- Coordinated an incoming exhibition “Conservation Technology of Heritages” held by the Cultural Relics Bureau
ACCOR Group, Chengdu, CN, Marketing Intern
- Assigned to be the team leader for a market competitive analysis and presented findings in a seasonal staff meeting
- Reached out to over 500 prospective clients through phone calls, e-mails and in-person meetings, with a sales success rate of over 20%, as compared to an average rate of 10%
New York University (NYU), New York, NY, US, Masters, Visual Arts Administration
Established in 1971, the M.A. Program in Visual Arts Administration was the first in the nation to focus specifically on administrative careers in the visual arts, in both traditional and alternative contexts. Taking into account the cultural and economic impact of the visual arts, nationally and internationally, the program prepares administrators who can adapt to the rapidly changing demands of the field. As institutions and corporations turn to the visual arts to serve the aspirations of their communities, the administrator becomes a powerful educator, helping to shape cultural values.
The program promotes a thorough understanding of the visual arts and the ideas and forces affecting them, as well as the development of keen management, marketing, and financial skills. Students study traditional methods of presentation and audience development as well as new media and technology. Through consideration of conceptual and practical issues, students are prepared for the increasingly specialized opportunities in this challenging field. Faculty expertise, alumni experience and success, and a strong international applicant pool ensure that students are provided with the optimal resources of an advanced professional program set in the context of a major urban cultural center.
Renmin University of China, Beijing, CN, Bachelors, International Economics and Trade
