I work at the intersection of product, design and business - helping build products & services that are functional, engaging, viable, feasible, smart, healthy and sustainable.

Through my years in the industry, I have collaborated with organizations across different sectors like media, automotive, consumer goods, fashion, home automation and architecture.

During this time, I have discovered that innovation is an interdisciplinary, harmonious, and collective response towards contemporary and future needs. This drives my aspiration to be a polymath, develop skills across various domains, work proactively on diverse concepts & ideas, and function in versatile environments.

I am a proponent of Mental Models and Thought Systems - these enable me to perceive the bigger picture, comprehend goals both near and far, identify obstacles and unravel the obscure mechanisms of the world around us.
Applying these systems alongside business ideologies like Design Thinking, a Data-Driven Approach and Agile empower me to be a better collaborator and contributor to the projects I work on.

All of this is guided by a personal philosophy centred around creating for humans.