I have a strong background in marketing across traditional and new media formats, content strategy, and business development. I spent a number of years working in the creative fields of marketing and advertising as a freelance copy writer and graphic designer before taking on a permanent position with a leading mobile technology company, based in California. As Head of Content and Product Marketing within the fast-paced mobile industry, I've gained tremendous exposure to new digital formats, user experience, and data analysis. I've shaped into a business professional who is agile on her feet, extremely adaptable to market changes, innovative, and focused on growth opportunities. I've collaborated with cross-functional teams, including media clients, engineers, copy writers, designers, and sales support, to deliver on large-scale production goals and gain visibility for digital products on global sales channels. I'm passionate about what I do, teamwork, and developing creative marketing strategies that drive business growth.
Mobifusion, Inc., Miami, FL, Head of Content & Product Marketing
• Launched 20 apps across 5 mobile OS platforms/month to achieve 30% revenue growth in Q1 2012
• Created division’s KPI template to reach 2012 revenue ($2M) & registered user (10M) goals
• Developed new product & content roadmap based on marketing research and forecast analysis across 50+ channels
• Secured weekly featured app placement and promotion on strategic accounts (Amazon, AT&T, Verizon, RIM, etc.) through direct relationships with channel Product Marketing/Merchandising teams
• Planned channel marketing, social media campaigns, and merchandising for 300+ mobile products and managed all related promotional, packaging, and PR collateral
Mobifusion, Inc., Miami, FL, Content Manager
• Managed Business Development/Content Acquisition and Content Production Teams (both domestic and offshore) and supervised client accounts with Media Partners, including Pearson Group, Hachette Livre, HarperCollins, and Viacom
• Closed the contract for the company’s largest client-funded project in history ($670K USD)
• Direct experience with custom app development throughout entire product lifecycle (wireframes, QA, & product launch)
• Formalized the production process to reduce app launch time by 35% (40 days to 14 days)
• Signed 20 new global Publishing & Media Partnerships with C-level executives
Marketing/Advertising, New York and Miami, Freelance Writer/Editor/Designer
• Drove fundraising campaigns and designed marketing assets for non-profit organization StandUp for Kids; opened the first drop-in center for at-risk adolescents in the city, Project Nest (Miami, 2009-2010)
• Increased revenue by 20% for furniture design store as marketing consultant (Miami, 2007-2009)
• Wrote English and Portuguese copy as part of advertising campaign for luxury hotel (Miami, 2007)
• Created guerrilla marketing campaigns and planned seasonal catalogs for fashion designer (New York City, 2006)
• Wrote and published two 150-page travel guidebooks (New York City, 2005-2006)
• Assisted National Geographic Photographer on Hip Hop Planet story (New York City, 2005)
Florida International University, Miami, FL, MBA, Business Admin- Marketing
GPA, 3.98; Valedictorian of 2011 Class.
New York University (NYU), New York, NY, Bachelors, Journalism- BA
GPA 3.75
Minors: Psychology, Latin American Studies, and Fine Arts
