Michael Demarest

Michael Demarest

Philadelphia, PA, US




Greater Philadelphia Health Action, Inc., Philadelphia, PA, US, Marketing Associate

• Personally executed a company-wide re-branding initiative by establishing new design guidelines and a unified message, tone, and look/feel for the organization
• Actualized the new brand by producing and designing all internal communication materials (letterheads, business cards, booklets, handbooks, signage, envelopes, pads, forms, etc.), developing the corresponding Graphic Standards Manual, and enforcing the brand guidelines throughout the organization’s 16 locations
• Developed, designed, and implemented a variety of external marketing collateral including: print advertisements, direct mail pieces, brochures, billboards, posters, banners, flyers, pamphlets, and other promotional media
• Designed and produced the organization’s bi-annual newsletter from 2010–2012
• Created customized marketing strategies and targeted advertising campaigns to further the growth and retention of Greater Philadelphia Health Action’s 82,000+ patient population
• Other roles assumed include, but are not limited to: Graphic Designer, Copywriter, Event Coordinator, Photographer, etc.

Apr 2010 - current

Kaplan Test Prep and Admissions, Philadelphia, PA, US, Marketing and Sales Associate

• Coordinated all events and developed all marketing collateral for the grand opening of a new University City location through the use of invitations, newspaper advertisements, signs, flyers, mailers, email blasts, and social media messaging over the course of two months which contributed to the branch’s highest sales in over a year
• Promoted the launch of the revised GMAT program by designing and writing copy for flyers and e-cards that were distributed to local student business organizations throughout the Greater Philadelphia area

Sep 2009 - Apr 2010

Thomas Jefferson University Hospital, Philadelphia, PA, US, Marketing Graphics Intern

• Resolved issues regarding an inconsistent branding image across the organization by helping to create and design the new company logo
• Managed all employees’ stationary needs throughout both the university and the hospital by developing business cards, letterheads, prescription pads, etc.
• Developed flyers, posters, and booklets by request based on client communication needs

Sep 2007 - Mar 2008

PMG Ad-Group, Norwalk, CT, Advertising Assistant

• Assisted in the development of marketing strategies and advertising plans from inception to implementation
• Produced the Aviation International News (AIN) magazine and Business Jet Traveler (BJT) magazine media kits in 2006 and 2007 targeted toward potential advertisers
• Developed multiple print advertisements, direct mailers, and postcards for AIN, a monthly magazine with a circulation of 38,000+ aviation professionals in 172 countries
• Created an online Flash advertisement for BJT, a monthly magazine with a circulation of 28,000+
• Assisted in the production of brochures and pamphlets for various political campaigns

Feb 2005 - Sep 2006


Drexel University, Philadelphia, PA, US, Bachelors, Marketing

Sep 2005 - Jun 2009

Areas of Specialization