CAA, Philadelphia, PA, US, Director of Advertising and Design
• Responsible for developing and executing the overall CAA brand, print campaigns, branding,
marketing materials, trade show designs and the visual standard of the CAA brand, while
creating a corporate style guide to ensure coherent visual standard for CAA.
• Collaborated with cross-functional team leaders such as VPs and Directors in Editing,
Marketing, Engineering, Commerce to conceptualize ideas and to translate CAA’s business
goals and needs into designs that effectively represent CAA’s Brand.
• Assisted with annual budget development and prepared a yearly plan for print and web
advertising based on given budget.
• Worked closely with magazine and web editors to promote new products, providing
press kits and press releases.
CITYSPACE, Philadelphia, PA, US, In-House Graphic Designer
• Responsible for all aspects of design and branding.
• Create new products from signage and logos to coasters and custom wordpress sites.
Bank of america, Wilmington, DE, US, Art Director
• Worked with the in-house advertising agency Corporate Investment and Banking global
branding team to rebrand Bank of America.
• Produced financial based advertising, marketing materials, direct mail, brochures, HTML emails,
web banners, micro sites, and email blasts.
