Keith McCrea Jr

Keith McCrea Jr

Philadelphia, PA, US



WOMAN tO WOMAN (W.O.W.) (Feb, 2012)
Creative Director/Designer
• Create/design graphics for non-profit organization’s promotional and marketing needs.
• Develop and maintain brand identity for Woman tO Woman (W.O.W.)
• Build strategies for donation and fund raising campaigns.
• Oversee and manage all graphics and visuals made in-house and by affiliated entities to ensure consistency with
  organizations themes and identity.

CALKINS MEDIA, Levittown, PA (2007-Present)
Recruitment Advertising/Creative Dept. Graphic Designer
• Main designer for JOBSEARCH/Recruitment advertising department as well as team designer
  For Calkins Media Creative department.
• Assist in marketing campaigns and strategies for new and current customers.
• Company awarded praise for design of Cancun vacation ad campaign that significantly.
  increased revenue within the 2007-2008 fiscal period.
• Maintain and edit extensive electronic file database of recruitment advertising dept. clientele.
• Performed weekly maintenance/updating to Calkins Media FTP server.
• Use Web animation to create on-line ad banners.

PINDAR SET, Conshohocken, PA (2005-2006)
Premium Spec Visual Artist
• Design speculative advertisements for the YBUSA sales force for current clients and to increase new customers.
• Created custom logos and performed restoration to existing customer logos.

PHILADELPHIA GROUP, Philadelphia, PA (2005)
Graphic Artist
• Created packaging for new merchandise to go out for sale in the upcoming marketing period.
• Designed packaging labels to replace existing artwork to create a “fresher” look for product re-disbursement.
• Illustrated the initial designs for new product line.

KEITH MCCREA DESIGNS, Philadelphia, PA (2003-Present)
Freelance Designer/Photographer
• Designed corporate identity for clients including: Woman tO Woman (W.O.W.)®, Philly Features, MickeyMade®
  Candles, Saphassion®, Cheaha Women’s Health and Wellness®, All Natural By Kajahie Group®,
  Candles With Care®, PhatBack Athletics®.
• Online graphics & web animation designer for: MickeyMades’ Candles’ website, Zeta Phi Beta Sorority Website.
• Photography Clients include: Ford/Johnson Wedding party, Anderson Quinceanera, Brown/Silva Wedding,
  amateur models Lytief and Nikki.

Adobe Creative Suite (Photoshop, Illustrator, Flash, Indesign, Acrobat) – QuarkXpress – Microsoft Office Suite – OpenOffice Productivity Suite – Digital Photography

The Art Institute of Philadelphia, Philadelphia, PA - Graphic Design; Associates Degree (2005) – Web animation with Flash • Intermediate Flash Animation; Certificate Program (2008-2009)



Art Institute of Philadelphia, Philadelphia, PA, US, graphic design

Jan 2002 - Jun 2005

Areas of Specialization